Comedian Tim Dillon went on a fiery rant in defense of actress Sydney Sweeney, who came under fire for a nearly nude advertisement for the sports prediction market company Novig.
Sweeney heard it from female athletes who said they didn’t want to be hyper-sexualized. She was seen in the ad posing in several shots with strategically placed sports equipment covering her mostly nude body.
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Sydney Sweeney gives out her SYRN lingerie to the crowd at Diplo’s Honkeytonk on the second day of Stagecoach Country Music Festival at Empire Polo Club in Indio, Calif., on April 25, 2026. (Los Angeles Times via Getty Images)
“It’s nice to look at. What are these female athletes upset about?” Dillon said on his podcast. “What is Sydney Sweeney going to do? You want her to gain weight and be some fat rugby player? She’s taking her t–s out and you should be happy about it.”
Several female athletes didn’t appear to take too kindly to the ad. Australian Olympic gold medalist swimmer Ariarne Titmus, British sprinter Amy Hunt and former American gymnast Gracie Kramer were among those to denounce the ad.
Dillon took Australian surfer Felicity Palmateer to task after she told CNN that the campaign was “very damaging, especially for young females getting into sport, for females in sport, for females in general, just hypersexualized content.”
“No one is valuing female athletes for what they look like,” Dillon said.
Actress Sydney Sweeney poses nude in a promotional billboard ad for the sports-prediction market app Novig in Times Square, New York, on Sept. 16, 2026. Sweeney has received online backlash for the ads featuring her nude with strategically placed sporting equipment in Novig’s first national ad campaign. (Anthony Behar/Sipa USA via Reuters Connect)
He continued, “Female athletes are great and we love them and we respect them and they’re important, but no one thinks because Sydney Sweeney, a hot actress, put her t–s with a football, that everyone is sexualizing female athletes now.
“No one’s sexualizing you. How insane is that? Sydney Sweeney’s hot is part of her appeal. She’s also a very good actress, but she’s hot. That’s part of why they do an ad with her and they know it gets controversy.”
Dillon predicted that more companies would look to do ads with Sweeney now because of the uproar over every little thing the actress does.
Sweeney did ads for Guess, which had people in a tizzy because of the “good jeans” tagline.
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Sydney Sweeney posed in the nude for her latest campaign, a move that sparked controversy among athletes and experts. (TheStewartofNY)
“By the way, Sydney Sweeney’s going to be the hottest commodity for a corporate company now because you know that you can get a controversial ad with Sydney Sweeney for almost anything. You know what I mean?” he said. “You just put Sydney Sweeney’s tits in something and because she has blonde hair and she’s quote whatever MAGA-coded or whatever, people are just going to lose their minds and it becomes this cultural firestorm.”
Sweeney seemingly shot back at the criticism last week. She went on to show off ESPN magazine covers featuring nude athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki.
OutKick’s Craig Carton also fired off a defense during “The Craig Carton Show” earlier in the week.
“The world’s going crazy when it comes to the photographs of Sydney Sweeney. ‘Oh, we’re sexualizing women. It’s not right. It’s setting the women’s movement back 100 years.’ No, you’re just ugly. That’s what that is.”
Carton asserted that the same ones who were upset about the Sweeney spot also thought Lindsay Clancy was a “hero.”
“I’m gonna separate people into two groups, OK? There’s going to be here on the left side, crazy people. We’re gonna call you ‘crazy.’ On the other side, I’m just gonna refer to you as not crazy,” he said.
“Consider for a moment that the non-crazy side loves those pictures of Sydney Sweeney. The crazy side would rather support, I don’t know, Lindsay Clancy. She’s a hero to the crazy side. I saw one of those gals come out this morning legitimately refer to her as heroic. She killed her three children. She killed her own children. But for the crazies, ‘Man, she gets it. She represents us.’ For the non-crazies, she belongs in prison for the rest of her life.
Sydney Sweeney faced the wrath of online critics after posing in provocative new sports betting campaign. (Carlo Paloni)
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“Crazy people hate Sydney Sweeney. Crazy people love Clancy. Non-crazy people love Sydney Sweeney. Non-crazy people think Clancy should be behind bars for the rest of her life.”