A leading retail analyst has named the cheapest supermarket for deals – and it’s not Aldi or Lidl.
The Grocer has crowned Asda as its cheapest supermarket for deals and discounts following a ‘deal heavy blitz’, coming in £1.34 cheaper than runner-up Tesco.
The analyst looks at branded and non-branded items and compares their prices across supermarkets, including Cif cream, curry sauce, Schweppes soda water and tomatoes.
It found Asda had deals on 14 items, resulting in savings of £6.03.
But it also found Asda’s price inflation, at 7.2%, was higher than any of its rivals.
Despite only running nine deals, Tesco offered savings worth £7.55 (or 11.1%) to Clubcard holders and was the only retailer whose basket was cheaper than last year, at 1.9% lower, and it was also £6.35 (9.4%) cheaper than last month.
Morrisons, which along with Waitrose had 16 deals this week, was £2.95 more expensive than Asda at £69.51.
It was cheapest for a dozen items but only exclusively so for the Birds Eye fish fingers and kiwis.
Sainsbury’s was £5.08 more than Asda in its analysis, while Waitrose was the most expensive overall, with a £78.71 total price, a full £12.15 more than Asda.
Sainsbury’s ran eight promotions for Nectar members, with in a saving of £4.62 but it was £5.08 more expensive than Asda at £71.64 and was only the cheapest for mushrooms.
It added that Iceland, included this time as a guest retailer, was cheapest for eggs and cheesecake, but 13 of its 15 deals were multibuys, and that it was £5.42 more expensive than Asda overall.
The Grocer explains how its analysis works. It said: “The Grocer 33 is valued by the grocery retail industry as a vital, independent tool to measure supermarket pricing, supply chain effectiveness as well as in-store and online execution.
“The unique weekly combination of a price comparison survey with a nationwide mystery shopping survey provides The Grocer with real-time insights into how Asda, Morrisons, Sainsbury’s, Tesco, and Waitrose are performing, while regular guest retailer appearances from Aldi, Amazon, Iceland, Lidl and Ocado delivers additional tests.
“The weekly data we collect to calculate the grocer offering the cheapest prices and the best service and availability every week is also part of an annual competition.”
