Play the hits. I’ve said it many times before, and I’m sure I will again, but that’s because it’s true. You can’t be afraid to play the hits.
Outdoor influencer and social media star Hannah Barron, aka the “Catfish Girl,” knows the benefits of going back to the content well.
A woman out on the water with a fishing pole. (Getty Images)
She earned her nickname by repeatedly documenting her noodling skills. But all the greats are greats because they’re not one-hit wonders.
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Hannah has figured out how to replicate her success. She’s taken her noodling and grown it into an overall outdoor brand that includes merchandise.
Last week, the Alabama native was busy playing the hits.
She went viral over the summer bowfishing shortly after introducing her new bikini line. She brought back the bowfishing and one of her bikinis. That’s a winning formula.
“Could use a fish stick right about now!,” she wrote seemingly as a way of acknowledging that she misses summer.
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You don’t need an advanced degree in human behavior or social media to know that, even in the fall, bikini content plays.
Hannah will have plenty of camouflage this fall, but I’d still expect to see her mix up the content with the hits. Just like the noodling, if you stop by for one thing she’s hoping to hook you on another.
A stock image of a woman fishing in a bikini. (Getty Images)
That’s been around in the world of entertainment for a long time, but that doesn’t mean anyone can pull it off. You have to have the talent to get to your first hit then the talent to take it and spin it into other hits.
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No question about it, the “Catfish Girl,” Hannah Barron, has the outdoor influencer talent. She has the instincts and a long content future in front of her.