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A post made by Sen. Elizabeth Warren, D-Mass., this week quickly became a punchline online after she warned that a proposed $45 billion deal bringing some of America’s best-known condiment and food brands under one roof could drive up grocery prices even further.
The merger would combine McCormick brands such as Cholula and Frank’s RedHot with Unilever Foods products including Hellmann’s and Knorr. Warren argues the deal could weaken competition and leave shoppers with fewer choices.
Users online joked about Warren cautioning against “Big Condiment.”
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“One company could soon control them all,” Warren said of four popular condiments. “I have concerns that McCormick and Unilever’s $45 billion merger could increase YOUR grocery prices.”
The post drew jokes from users who argued that housing, infrastructure and the national debt are bigger concerns than a potential rise in the prices of condiments.
“Yes, a simultaneous increase in the prices of (checks notes) mayo and (checks notes again) hot sauce could bring the country to its knees,” one user on X wrote.
“The only thing raising my grocery prices is federal deficit and the resulting inflation you all seem to be ok with,” another added.
Venture capitalist Hank Medina sarcastically posted to his X account with 1.7 million followers, “The United States will crumble if big mayo merges with big hot sauce. SOUND THE ALARM FOLKS!!! We have no other condiment alternatives if this happens.”
But the real impact of a food merger is no laughing matter.
Sen. Elizabeth Warren, D-Mass., urged federal regulators to scrutinize McCormick’s proposed $45 billion deal with Unilever Foods, warning it could reduce competition and raise grocery prices. (Tom Williams/CQ-Roll Call, Inc via Getty Images)
Consumer prices rose 3.7% in September from a year earlier, accelerating from 3.4% in August, according to the latest Bureau of Labor Statistics report. Prices climbed 0.6% in September alone, underscoring the persistent affordability pressures facing American households just weeks before the midterm elections.
Narrowing in on grocery prices, they rose 1.8% from a year ago but dipped 0.1% in September, while overall food prices were up 2.5% annually.
With an affordability crisis plaguing the U.S. heading into the midterms, any threat of further impacts on Americans’ pocketbooks is worth noting ahead of Election Day.
Meanwhile, Warren has launched a broader campaign to challenge food-industry consolidation — not just against the recent condiment merger proposal.
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McCormick’s proposed $45 billion deal with Unilever Foods would bring brands including Frank’s RedHot, Cholula, Hellmann’s and Knorr under one company. (Kevin Carter/Getty Images)
In an Oct. 6 letter to the Justice Department and Federal Trade Commission, she urged regulators to scrutinize the McCormick–Unilever deal alongside two other proposed food-industry mergers.
The Massachusetts progressive argued the multibillion-dollar deal could reduce competition for shoppers’ grocery dollars and retailers’ shelf space across overlapping pantry staples, leaving consumers with fewer choices and higher prices.
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If the deal announced in March were approved, it would combine McCormick with Unilever’s foods business in a transaction valued at about $45 billion.
The combined company would bring together brands such as Cholula, Frank’s RedHot, Hellmann’s and Knorr. It is expected to close by mid-2027, subject to regulatory and shareholder approvals.