Microsoft is ramping up in preparation for the next generation of consoles.
They’ve been flexing during their Q3 earnings report thanks to the combination of all of their business aspects. It is easy to forget that they are still huge in the PC world thanks to being the owners of Windows.
The operating system for nearly all PCs is a big deal and the amount they make from it is nothing to turn your nose up at. They aren’t just the creators behind the Xbox consoles but tech giants.
In fact, according to the earnings report, they are absolute titans of the industry thanks to some fluctuations in their stock and the products they are selling at the moment.
They are actually one of only three companies to hit the $1 trillion valuation. Which is a staggeringly large number.
While they only hit it temporarily the only other companies that have ever achieved it are Apple and Google. You may know them from basically any bit of technology you use ever.
There are other less favourable figures hidden in the report too though. For example, sales of the Xbox One are actually down by 33% versus last year.
This makes sense given the rumours of the next console generation of course. Nobody wants to buy a console just a year before having to upgrade again.
The figures are balanced out somewhat with software sales. Xbox games are selling 5% more and Xbox Live has 7% more subscription now too.
This is no doubt thanks to more consoles being out in the wild in general and the benefits of Xbox Live being more obvious.
There can be no doubt that Microsoft is looking ahead to what comes next.
If you want to break it down to winners and losers, then Xbox certainly lost this generation. However, there has traditionally been a swing between them and the PlayStation in each generation.
While PlayStation 5 has had some impressive details linked, the rumours point to the Xbox outclassing it.
In a tweet, Ainsley Bowden, an industry veteran, stated that multiple insiders have said that the next Xbox will be even more of a powerhouse than the PS5 appears to be.
Given that Sony isn’t at E3 this year it leaves Microsoft to take centre stage and have all the time they need to roll out the details of their plans going forward. This means that all eyes will be on them as they talk about what comes next.
Given the studio acquisitions, they announced last year we will hopefully be seeing a rough idea of what to expect from the launch titles of the next generation of consoles.
It is a great time to be a fan of gaming.