Manchester United executive vice-chairman, Ed Woodward, has been stung by fans’ recent criticism of him, according to Goal.
The Old Trafford chief is upset by his new reported nickname, ‘the most hated man in football’, and is desperate to set the record straight.
He’s resigned to finally appointing a director of football at the club, after the backlash from fans – and most recently – investors.
Woodward has ultimately failed in the transfer market over the past six years, and the deals have been criticised by one of the club’s biggest shareholders, the BAMCO fund.
Woodward and the club’s owners, the Glazers, have been targeted by fans for their recent failure.
In September last year, fans hired out a plane to fly a banner over United’s away match against Burnley. The banner read ‘Ed Woodward – a specialist in failure’.
Last month, a banner was flown over Old Trafford for Manchester United’s match against Liverpool, this time reading, ‘Ed still failing – Woodward Out!’.
United’s transfer business has been poor since David Moyes’ arrival in 2013.
The club has spent more than £840million on players during that time, and have only won the League Cup, FA Cup and Europa League during that time.
There have been a number of failed deals, that came with a huge price tag.
Most notably, United bought Angel Di Maria from Real Madrid in 2014, in a £68m deal.
Just one year later, and the club were forced to sell the Argentinian to Paris Saint-Germain for a loss.
Morgan Schneiderlin cost United £32m from Southampton, but he was also sold a year later for a loss.
The same summer, the Red Devils signed Memphis Depay from PSV Eindhoven for £32m. But the forward failed to make his mark on the Premier League, and was sold 12 months later for less than half the price United paid.
Defender Eric Bailly cost £34m, but the centre-back has struggled to break into the team with persistent injury problems, while Alexis Sanchez was given an astronomically big contract.
He failed to rekindle the form he showed at Arsenal, and was shipped out on loan this summer.