TRADER Joe’s has released a new tote bag design hot off the heels of its recent viral success.
The grocery store chain has been trending on social media with its fan favorite tote bags.
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Trader Joe’s has launched a new design for its insulated tote bags.
The peach-colored Large Reusable Insulated Bag was spotted by fans and posted online.
It is a larger version of the store’s limited-release Insulated Tote Bags which were a hit in 2024.
The mini insulated totes were released in new pink and lavender designs in February 2025.
READ MORE ON TRADER JOE’S
The design of the larger bag features a new peach pink and red colorway with a graphic of the first Trader Joe’s store in Pasadena, California.
The bag is “Great for grocery shopping, travel & outdoor activities,” according to the tag.
“Add ice packs to help keep foods cold.”
The bag has a carrying capacity of up to 8 gallons.
According to a post on Reddit, the bag retails for $7.99.
In the Reddit post, a picture of the bag with the tag visible shows its larger size compared to the mini bags.
FAN REACTIONS
Commenters on the Reddit post expressed their excitement over the new bag design, but acknowledged that the limited-release item was hard to find.
“Went to three different stores in SoCal (OC), all sold out,” one comment read.
“Anybody seen it in the area?”
“Sold out instantly all around me in SoCal,” said another.
“Another bag to add to my ever-growing collection of insulated totes,” one fan wrote.
“Peach is my second favorite color behind purple. It will get plenty of use.”
TOTE CRAZE
Trader Joe’s recently made waves with its mini pastel canvas tote bags, which were notoriously hard to find.
The mini totes sold for $2.99 in-store, but were listed as high as $1,000 by resellers online.
The bags came in blue, pink, purple, and green.
In one instance, a set of the bags was listed on eBay for a staggering $1 million.