The average Brit misses out on one meal a day, with breakfast being the most frequently skipped, according to a new study.
A survey of 2,000 UK adults revealed that 46% regularly skip the first meal of the day, while 30% often miss lunch.
The main reasons for skipping meals were lack of appetite (39%), time constraints (34%) and a hectic daily routine (28%).
The research, commissioned by Arla Protein to celebrate the launch of their new Food to Go range, also shed light on the quick-fix foods people turn to when in a rush.
These include a solitary packet of crisps (35%), a lone boiled egg (15%) and a simple jacket potato (11%). Some of the less satisfying meals consumed included tinned tuna (11%), cold pizza (9%) and a dry baguette or roll (8%).
Young adults aged 18-24 were more likely to skip a meal than any other age group, with forgetfulness being the main reason (31%). Meanwhile, those aged 25-44 were most likely to miss meals due to heavy workloads (38%) or a rushed routine (38%).
One in three parents (30%) admitted that their busy daily routines meant they regularly missed meals – especially breakfast (43%).
Danny Micklethwaite, from Arla Protein, commented: “Brits often find themselves juggling work, life and social commitments, meaning important meals like breakfast and lunch become somewhat of an afterthought.”
“We either skip these meals altogether or make hasty choices which can lack flavour and essential vitamins and minerals.”
The research has uncovered that skipping meals leads to a range of negative feelings, with 28% feeling hungry, 27% tired, 15% less productive, and 14% irritable.
A staggering 63% of participants reported suffering from decision fatigue, which affects 55% in their meal choices.
Because of this, 20% confessed to making hasty food decisions due to time constraints, resulting in less enjoyment than if they had chosen their meals more carefully.
The brand’s innovative range of nutritionally balanced meal replacement protein drinks is designed to support busy, active adults by providing a complete meal in a single bottle.
Danny Micklethwaite commented: “It’s clear there are lots of quick and easy options to grab throughout the day, but many of the choices are displeasing and don’t offer any nutritional value.”
