A TARGET shopper was left less than impressed after experiencing a mishap with her online order.
The customer’s saga forced the retailer into issuing a groveling apology, prompting a representative to say they were “terribly sorry.”

2

2
Aimee revealed that multiple items were missing from her pickup order, according to an X thread.
And, when she tried to get the issue resolved, her efforts seemed futile.
“Target pickup has been a letdown lately,” the disgruntled customer despaired.
Aimee revealed how the saga meant she was forced into a choice that didn’t appear to have any benefits.
“Now I either cancel or haul my two young kids back to the store. So frustrating.”
Aimee said she used her birthday discount when placing the order.
This is a perk offered as part of Target Circle, where shoppers can get 5% off a future purchase when they include their birth date on their account.
A Target representative apologized for what Aimee went through.
“I’m so terribly sorry that you found items you wanted, and we didn’t have them in stock,” they said.
“That’s not a fun way to spend your birthday.”
The spokesperson invited the shopper to send three pieces of information to assist with their probe.
“Please DM us with your full name, email address, and order number, so we can take a look and see what we can do to brighten up your special day,” they said.
It’s unclear if Aimee ever followed up on the request.
Target Circle is a loyalty program where shoppers can either sign up for a free membership or a paid subscription.
This allows Target shoppers to receive deals, but those who have paid for the subscription can get same-day delivery.
What is Target Circle 360?

In April, Target launched its first-ever paid membership program, Target Circle 360.
For $99 a year, members get access to the following perks:
- Unlimited, free same-day delivery on orders over $35
- An extra 30 days to return your items
- Free two-day shipping on 100,000s of items
- 5% off in-store and online
- Automatic deals and exclusive partner perks
Shoppers can also earn rewards as well as save cash, according to the retailer.
But, they have been warned that Target Circle rewards expire within a year if they’ve not been redeemed.
Aimee is not the only customer who has experienced issues with services offered by Target.
The U.S. Sun reported how fellow Target customer Jinnie McManus was dissatisfied when her order didn’t arrive on time.
Issues with delivery service are not the only grievance Target shoppers have raised.
Shoppers have also been less than impressed by hurdles faced in-store.
Target chiefs attracted controversy when they rolled out a new self-checkout policy in the spring of 2024.
Execs announced a measure limiting self-checkout users to a maximum of 10 items.
Management wanted to ensure self-checkout lanes remained as efficient as possible, but the policy has been divisive.
The change left some shoppers bewildered, prompting one to ask: “Who leaves Target with only 10 items?”
Some shoppers were so appalled that they threatened to stop shopping at Target.
However, policies that limit the number of items customers can scan at the kiosks are not solely a Target-specific measure.
Execs at other retailers have taken similar steps.
Some Walmart shoppers have despaired at policies that limit customers to 15 items.
And Schnucks, a smaller retailer than Walmart, implemented a policy limiting shoppers to a maximum of 10 items before relaxing it.