A SUPERMARKET chain with 330 sites has slashed the price of a rare new KitKat bar to just 75p.
Heron Foods has cut the price of the new Hazelnut flavour KitKat to just 75p.
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The chocolate bar made its UK debut earlier this year, when fans described it as “elite”.
It had been spotted in stores including Sainsbury’s where a four-fingered bar retailed for 85p.
The new KitKat sees four crispy wafer fingers covered in a Hazelnut milk chocolate.
KitKat fans have since spotted the four-fingered bar in Heron Foods for just 75p.
Heron Foods has hundreds of locations across the UK and prides itself on offering “big-name bargains for less”.
It was a family business until it was bought by B&M Stores in 2017, since when it has expanded rapidly and it now employs over 5,000 people across 300 stores.
The majority of locations are in the North East and Midlands but the network is increasing.
And the bargain KitKats are just the latest product to send shoppers flooding to its stores.
The new flavour has received rave reviews with one fan writing on Facebook group New Foods UK: “These are lovely can taste the nut.”
Another said: “Very yummy.”
A third added: “I need to try these.”
Remember, you can always check if a bargain is as good as it seems by using price comparison tools such as trolley.co.uk.
Nestle regularly launches new KitKat flavours, including a caramel bar which hit shelves in 2023.
Other flavours of the classic two-finger KitKat include white chocolate, orange, dark mint and cookies and cream.
Meanwhile KitKat crunchy bars are available in varieties including peanut butter, double chocolate and white chocolate.
This time last year Nestle revealed the KitKat 70% dark chocolate bar had returned to shelves with a different recipe.
The white chocolate and Biscoff flavour KitKat chunky also made a limited return to shelves last year, to shoppers’ delight.
And 2023 also saw a mint cookies and cream KitKat available at B&M stores for a limited time.
The variety had previously only been available in Australia.
Chocolate lovers regularly spot new, limited edition or imported flavours on shelves.
At the end of last year Cadbury launched a new Twirl bar described by shoppers as “pure bliss”.
The Breakaway Cookie Dough X Twirl Bar featured layers of crunchy biscuit pieces and a chewy cookie dough filling all encased in Cadbury’s classic smooth milk chocolate.
A new Rowntree’s chocolate bar also had shoppers excited in December.
The Rowntree Jellytastic Mini Egg Bar contained pieces of fruit flavoured jelly sweets.
In the same month shoppers rushed to B&M to buy an ultra-rare pink lemonade flavoured Cadbury chocolate bar.
B&M shoppers also found an Aero Milky Bar – which combined bubbly Aero and white Milky Bar in one chocolate.
Last year also saw Nestle’s White Crunch bars appear on shelves in Home Bargains for just £1.39.
It came as a shock to customers as the sweet treat, which was first launched in 1965, was axed from production in 2018.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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