STARBUCKS chiefs continue to roll out changes affecting coffeehouses across the nation with bosses now cracking down on what staffers wear.
The policy, set to come into force on May 12, is designed to show off the iconic chain’s green apron.
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Bosses confirmed that the chain’s uniform policy will be updated to ensure customers’ experiences are consistent.
The new rules will force baristas to wear a black short and long-sleeved crewneck shirt that is either collared or buttoned.
And they will have to wear any shade of khaki, black, or blue denim trousers.
Baristas will be offered two Starbucks branded t-shirts for free.
The dress code update is just one of the sweeping changes made by CEO Brian Niccol.
Niccol, the former CEO of Chipotle, formally assumed the role of Starbucks chief in September.
In his first week on the job, Niccol unveiled his vision for the coffeehouse giant.
“We’re getting back to Starbucks,” he said in a letter.
“We’re refocusing on what has always set Starbucks apart — a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas.”
Niccol promised to turn Starbucks into the “community coffeehouse” and ensure customers get food and drink on time.
He also promised to not let Starbucks’ competitors define what the brand represents.
“It’s time for us to tell our story again — reminding people of our unmatched coffee expertise, our role in communities and the special experience that only Starbucks can provide,” he said.
Niccol also wanted to empower baristas to take care of customers.
“We’ll make sure our baristas have the tools and time to craft great drinks every time, delivered personally to each customer,” he said.
He claimed that coffeehouses are more than just a place to buy a drink.
“They’ve been a gathering space, a community center where conversations are sparked, friendships form, and everyone is greeted by a welcoming barista,” he said.
“A visit to Starbucks is about connection and joy, and of course, great coffee.”
Within weeks, chiefs announced changes to menus and reversed policies that had been in place for years.
Customers now have to buy an item to use the bathroom.
It marked a reversal of a measure that had been in place since 2018.
The new code of conduct is intended to boost the safety and experience of customers and employees.
Milk and sugar stations have made a comeback after being removed during the pandemic.
Bosses also unveiled plans to cut the chain’s menu by 30% by the end of the year.
Starbucks has also discontinued drinks; some of the beverages affected have been on the menus for decades.
Niccol also vowed not to increase prices—a promise that came under scrutiny after Donald Trump announced sweeping tariffs.
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