Shoppers spot major problem with Easter eggs this year with odd change

Shoppers who haven’t been able to resist tucking into their Easter eggs early have noticed a major problem with them in 2025.

No matter what brand, Easter eggs are one of the most popular items on the chocolate calendar, with sales exploding every spring as eggs of all varieties fly off the shelves along with classic favourites like Creme Eggs, Mini Eggs and chocolate Easter bunnies.

But chocolate fans cracking into their Easter eggs already this year – despite Easter not being until April 20 – have complained about a big difference they have spotted with 2025 eggs.

The problem, they say, is that the eggs are no longer properly egg shaped, instead having been flattened to look more like a potato.

Posting on Reddit’s r/CasualUK, user u/cryd123 said: “Has anyone else noticed that this year’s Easter eggs aren’t actually egg-shaped?

“They’re weirdly flat – like someone sat on them before they hit the shelves. Is this the latest victim of shrinkflation, or have we just collectively forgotten what an egg looks like? I submit – the Easter potato!”

Others agreed and blasted the change.

@u/pifflebushhh said: “Genuinely thought I was looking at a foil wrapped jacket spud there.”

u/UnionSlavStanRepublik said: “No you’ve got a valid point here, that’s definitely not what a egg should look like.”

u/chanjitsu said: “We boycotting easter eggs this year then?”

u/the1ndnly said: “They have been getting flatter every year.”

u/yourlocalmosquito said; “Currently there is a global cocoa shortage. Price of chocolate is going to go up – it has already. Certain this is a result of that.”

But one user explained that the change might actually be for the greater good, because it’s likely to cut down on carbon emissions.

u/KingTeppicmyon said: “Ok here’s a thing. This doesn’t actually save much chocolate for the same apparent size.

“What it does is save packaging, transport costs, and even shelf restacking frequencies… so yes it saves costs, but much of that cost is a carbon footprint related cost, not manufacturing/ingredients cost. It may not be entirely a bad thing…

“Take it to the extreme, a flat bar of chocolate could have the same weight, it would cost much less to transport, store and sell.”

According to Marketplace.org, cocoa shortages driven by climate change are having an effect on the chocolate industry worldwide.

They reported: “Climate change is transforming agriculture worldwide, with shifting weather patterns wreaking havoc on production systems. Unpredictable temperature extremes and variable rainfall caused billions of dollars in crop losses last year in the U.S. alone, according to the American Farm Bureau Federation.

“The International Cocoa Organization projects that global cocoa supply will drop by 13% to 4.38 billion tons in 2025, with cocoa stocks potentially hitting their lowest levels in 45 years. This has serious implications for the almost $120 billion chocolate industry, which is expected to grow at a compound annual growth rate of 4% per year through 2030, according to Grand View Research.”