SHOPPERS have been left gutted after discovering a major supermarket has axed popular crisps.
Aldi has discontinued its Snackrite Mighty Crisps, just weeks after they were first introduced.
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The Marmite-flavoured crisps, which first hit shelves back in January, quickly became a hit with shoppers, priced at just 89p for a pack of six.
However, one fan of the savoury snack recently noticed their absence from stores.
Curious about the situation, they reached out to Aldi on X (formerly Twitter) to find out what had happened, only to be disappointed by the response that the crisps had been discontinued.
The shopper wrote on X: “What’s happened to those new Mighty Crisps you brought in?
“They’re so good and were selling out so why have more not been brought in?”
Aldi replied: “They were part of our seasonal range and will only be available at certain times of the year until sold out.
“Sorry for any disappointment caused.”
Frustrated by the reply, the shopper hit back, saying: “They were literally only in for a few weeks…
“No idea why they would be seasonal?
“They’re the best flavour you’ve brought in and should be available all year round…
“You do make some strange decisions sometimes.”
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
At the time of their launch back in January, shoppers posted rave reviews.
One person said on Facebook: “They are so good and such a bargain.”
Another said: “They are delicious.”
A third said: “The are good but I miss the Walkers Marmite ones.”
Walkers Marmite flavoured crisps were axed at the end of 2023 after being on the shelves for 20 years – sending fans into panic mode.
However, Marmite joined forces with the Tayto Group last year to launch an exciting range of branded crisps and snacks.
Marmite enthusiasts can opt for these crisps as an alternative to both Walkers and Aldi’s Mighty Crunch varieties, available at Tesco for as little as £2.20.
Top discontinued products
Here are our top discontinued snacks – including picks from our team…
Fabulous Bakin’ Boys Cupcakes
Consumer reporter Emily Mee says: “It was always a good day when I spotted these in my lunch box at school. Putting a layer of chocolate on top of a vanilla cupcake is a simple idea but a genius one. I would pay good money to try these again…”
Ready Salted Chipsticks
Head of Consumer Tara Evans says: “Ready Salted Chipsticks. Why did they get rid of this classic flavour? Some people think ready salted is boring – but why mess with a classic? I often feel taunted when I see the salt and vinegar version in shops.”
Coco Pops Rocks
Consumer news editor Ellie Smitherman says: “No idea whose bright idea it was to get rid of these, but it was possibly one of the worst moves in cereal history. Coco Pops Straws, too! If I had known the last time I’d have one would be the last time, I’d have savoured it far more.”
Tooti Frooties
Senior consumer reporter James Flanders says: “Tooty Frooties were a chewy blast of childhood joy. Scrapped after 50 years, they were Britain’s alternative to Skittles – and in an age obsessed with nostalgia, bringing them back just makes sense. Lots of dupes can be picked up at budget supermarkets but they just don’t taste the same.”
White Maltesers
While the milk chocolate version is still going strong, White Chocolate Maltesers were pulled from shelves in 2014. Mars said it was a “difficult decision” at the time, and fans still post comments on its social media pages calling for it to come back.
Heinz Toast Toppers
Out of all the discontinued products, this is one of the ones we see the most calls for to come back. The creamy cans came in a variety of flavours like chicken and mushroom or cheese and ham. They were binned in 2015 after delighting shoppers for decades.
Cadbury Spira
Another of the regular calls we see is for the Cadbury Spira to return. The chocolate featured twin bars in each pack which were formed into a spiral shape, with six hollow tubes running through each one.