RING is giving away free video cameras to selected Brits as part of a special initiative.
The Ring Outdoor Camera Battery is a stick up cam device that would normally set you back £79.99.
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But Gen Z and Millennials can apply to get one totally free in an effort to encourage help with an important conservation effort.
The Amazon-owned firm is mostly associated with home security.
But it turns out hundreds of Ring users are using their cameras to monitor garden wildlife too.
In a fresh twist, Ring has teamed up with RSPB to support remote birdwatching in the UK.
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Data from the RSPB Big Garden Birdwatch survey shows that Starling numbers have dropped to their lowest recorded levels, while Song Thrush and Greenfinch populations have also experienced significant declines over the past 40 years.
“The decline of key British bird species like the Starling and Greenfinch highlights the urgent need for conservation efforts across the UK,” said Emma Marsh, the RSPB’s director of digital technology and communications.
“Remote birdwatching plays a crucial role in raising awareness and connecting people to nature, and every sighting contributes to our understanding and protection of these vital species.”
A study suggests a growing interest in birds among younger generations, with a quarter (24 per cent) of under-35s planning to begin birdwatching.
So, Ring is giving away 50 video cameras to those aged between 18 and 35 years-old.
All you have to do is fill out a quick form and give a short 50 word reason why you want to birdwatch.
Those who have a Ring Home subscription and manage to capture footage of priority species – including Starlings, Song Thrushes, or Greenfinches – are encouraged to share their footage with the RSPB.
“Ring is best known for keeping neighbourhoods safer, but we’re always impressed by how our devices can capture remarkable wildlife footage,” said Dave Ward, Managing Director EU & International at Ring.
“We hope that collaborating with the RSPB will raise important awareness of declining bird species, while encouraging customers of all ages to enjoy the benefits of connecting with nature from wherever they are.”
RSPB tips to support bird conservation
- Install bird-friendly habitats, like nest boxes and feeding stations
- Keep gardens and green spaces wildlife-friendly by planting native flora
- Submit your sightings from Ring devices of key species like Song Thrush and Greenfinch using the ‘Share’ feature
Image credit: Ring / RSPB