Poundland has launched its first-ever meal deal in stores, offering a sandwich, snack and a drink for £3.
The new ‘Grab A Bite’ offer includes mains such as a prawn pasta salad, chicken tikka wraps and classics like a cheese and pickle sandwich.
It has a huge range of snacks available too, including Pringles, Doritos, Ginsters Slices and popular chocolate bars like Snickers.
The budget chain is now the cheapest place to purchase a meal deal, based on current prices across major supermarkets.
In fact, its only price-matched rival is McDonald’s, which recently announced its new £3 ‘Mix and Match’ offer.
Plus, there’s no need for a loyalty card to get the deal for £3, unlike Tesco, Morrisons, and Co-op which offer lower prices to members.
Poundland’s head of chilled and frozen foods Kyle Storey said: “Our mission here at Poundland has always been to provide our customers with the best possible value, without compromising on taste or quality.
“With our new meal deal, we’re not only offering an unbeatable price, but also ensuring that everyone can access a delicious and satisfying meal without the need for a plastic loyalty card.”
Tesco, which used to be known for its £3 deal, now charges £3.90 per head for the same lunchtime deal without a Clubcard or £3.40 with one. It also offers a ‘Premium’ deal for £5 with a Clubcard, or £5.50 without.
Co-op is similar, charging customers £4 for a meal deal or £3.50 if they’re a member. The ‘premium’ deal costs £5.50 or £5 for members.
Morrisons shoppers can bag a trio of lunchtime items for £3.50 as a member or £4 if they’re not.
Grocery competitor, Sainsbury’s, charges £3.50 for the same sandwich, drink and snack offer. Meanwhile, Asda charges three items for the price of two out of a range of sandwiches, drinks and snacks, with the lowest priced item ‘free’.
Poundland’s lunchtime deal range has been developed in partnership with Greencore and On A Roll, a new fresh sandwich supplier from the North East of England.
To celebrate the launch, the budget chain will be erecting Blue Plaques outside 20 of its best-performing lunchtime stores, including Deal, Kent, Princes Street, Edinburgh and High Road, Wembley.
Poundland shoppers across the UK will be able to get their hands on the deal, which will be made available at hundreds of stores.