Popular streaming service follows rival Netflix and officially cracks down on password sharing in new April ban

MAX is taking steps to crack down on password sharing.

The streaming service joins an industry-wide push to curb the practice.

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Television streaming platform Max has officially launched a crackdown on password sharing, following in the footsteps of Netflix and Disney+.

The platform – formerly known as HBO Max – began enforcing the new policy on April 22, nearly a year after first signaling its intent.

The move is part of a broader industry trend aimed at monetizing users who had long shared login credentials with friends and family outside their households.

Max now offers an “Extra Member” add-on for $7.99 per month, allowing subscribers to legally extend account access to one additional user.

“Existing profiles are transferred over, complete with watch histories and recommendations intact,” the company said.

“These updates provide a simple way for subscribers to add-on a new member to their account,” said JB Perrette, CEO of global streaming and games at Warner Bros.

Warner Bros. first floated the idea of cracking down on shared accounts in May 2024.

Netflix pioneered the strategy in 2023, initially drawing backlash but ultimately benefiting from a surge in subscribers.

The company reported 13 million new sign-ups following the change, solidifying its position at the top of the streaming market.

Disney+ implemented a similar policy and also reported subscriber growth despite complaints.

Now, Max is following suit – and facing similar criticism.

Others noted logistical issues with the model, particularly for people who travel frequently.

The timing of Max’s policy change comes amid broader pricing shifts. Less than a year ago, the company raised monthly subscription rates by $1.

Under Max’s current pricing structure, the ad-supported plan costs $9.99 per month or $99.99 annually.

This plan allows two devices to stream.

The ad-free version costs $16.99 per month or $169.99 per year, with the same two-device limit.

Customers can also opt for the premium tier, which includes 4K Ultra HD and Dolby Atmos sound.

This plan is priced at $20.99 monthly or $209.99 annually.

That plan allows streaming on up to four devices.

As streaming platforms tighten access and increase fees, industry analysts expect more viewers will have to decide between paying more or canceling their subscriptions..

(boxout on how many users for Max, netflix, hulu, amazon, xx)