A poll, of 1,500 adults who actively date, revealed nine trends that are set to emerge in the next year.
‘No-habiting’, ‘Swamping’ and ‘Thrift-matised’’ are some of the top trends poised to shape dating behaviour in 2025, according to a report.
‘No-Habiting’ – is when you choose to wait longer to move in with your partner because you value your personal space. While ‘Swamping’ sees you find someone you can comfortably share your ‘swamp’ with, and let go of the pressure to be anything, but your true authentic self.
The survey was commissioned by dating app Plenty of Fish, to launch its 8th annual list of dating trends, helping to define the experiences of UK singles.
Some of the key insights included the fact 67% will prioritise self-care after a relationship ends – coined ‘Rejuve-dating’ – to fully embrace the next steps in their dating journey.
More than seven in 10 (71%) tend to focus on their wellbeing, while 63% use the time to reflect on their past experiences as 53% believe failed romances make them stronger.
Eva Gallagher, resident dating expert at Plenty of Fish, said: “This year’s trends highlight the ever-growing impact society and pop culture has on singles dating experiences.
“Trends such as ‘Swamping’ have British daters leaning into their own authenticity and looking for the same from potential partners. ‘Rejuve-dating’ shows self-awareness and a shared optimism for the future of their dating lives.
“Singles are prioritising meaningful connections and are being open and honest about what they’re looking for, which is exactly what we’re encouraging.”
The report also found it takes an average of five dates for someone to feel comfortable being more casual in their appearance when seeing a new partner. With 83% preferring to be comfy when hanging out with their other half, than trying to dress to impress.
Visiting cultural hotspots (30%), having picnics in parks (40%) and exploring free entry museums or galleries (31%) were the most popular choices when it comes to low-cost date choices.
But 81% will opt for something that doesn’t break the bank, with 70% admitting the impact of the cost-of-living crisis contributes to their new-found ways of romancing.
When looking for someone to date, 66% hope to find someone who is ‘easy on the eyes’ and 38% admit they are attracted to a person who is savvy with their finances.
Once settled into a new relationship, 83% of those surveyed, are happy to wait a while before moving in together. As 51% choose to prioritise their personal space instead.
Comedian Grace Campbell, who partnered with Plenty of Fish to launch the dating trends and offer her advice to UK singles, said: “I know many single Brits will relate to these must-know dating trends for 2025, because I certainly do.
“From ‘No-habiting’ because my own space is so important, to a little ‘Fiscal Attraction’, since I’m fed up with dates being intimidated by my ambitions, they reflect our shared experiences as daters while searching for love.
“No matter what your goals or hopes are for dating, these trends – and with a little advice from me – will inspire you to date to suit your own needs, just like I am.”
