A BRAND new Harley-Davidson bike with glowing red tires, metal armor, and even a matching helmet covered in spikes has been revealed.
Fans gushed over the “masterpiece” motorbike that’s a collaboration between the iconic US manufacturer and a surprising other brand.
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Bethesda and Harley-Davidson have teamed up for a one-of-a-kind bike based on the upcoming game Doom: The Dark Ages.
The bike will debut at a launch event in Sydney, Australia, on May 16.
The custom Harley is a Sportster S turned into a medieval-style monster bike.
Designers worked with artists from id Software to bring the video game’s demonic energy to life.
A dragon-shaped design surrounds the front headlight, based on Serrat, a robot creature from the game.
One fan called it the “Serrat 4000 V Cycle,” declaring it a “metallic masterpiece of vehicle craftsmanship.”
The bike is covered in metal armor and symbols from Doom, making it look like it’s built for a war zone.
Glowing lights under the bike create the effect of dragon wings when the bike moves.
The red-glowing tires look like RGB lights from a gaming setup, adding to the bold, gamer style, according to PC Gamer.
This bike is made for Doom fans and anyone who loves bold, over-the-top designs.
One fan commented, “Once you buy it your wallet is DOOMED,” joking about the hefty price tag that likely comes with such a unique, high-performance bike.
The Doom: The Dark Ages logo is splashed along the side of the bike in bold lettering.
Simon Alty, VP at Bethesda Softworks, called it “a match made in Hell.”
“The iconic motorcycle brand is renowned for its power and style, much like our legendary DOOM Slayer,” he said.
Harley-Davidson’s uncertain future
- May 2020: Jochen Zeitz replaces Matthew Levatich as the company’s CEO
- April 2021: Zeitz implements the “Hardwire” five-year plan, in which the company focused on revamping its core touring line-up and focused on online sales through the HD-1 Marketplace
- April 2021: Harley-Davidson lost millions after it was threatened by a 56% tariff from the EU, which never came to fruition, Reuters reported
- December 2024: In the fourth quarter, the company reported a loss of $117 million, with domestic market share shrinking by 13 percent in the same period
- February 2025: The trade war between Europe and the Trump administration leads Harley-Davidson’s CEO to say the company would “fight aggressively” against any tariffs, Milwaukee Journal reported
- April 1, 2025: Board member Jared Dourdeville wrote a letter announcing he would resign from the board and called for Zeitz to retire, blaming him for the “cultural” depletion of the company
- April 8, 2025: Zeitz announced he planned to step down and will remain the CEO until a replacement is found
The themed outfit includes a black leather jacket with goth-style spikes and a fluffy neck collar.
The sharp-looking helmet has a red visor and spiky top, matching the game’s fierce style.
“This is how game marketing should be. It should appeal to the main audience for the game,” said another fan.
Some are already picturing themselves with the bike.
One fan vowed, “I swear if I win the comp, I’ll be riding everyday, not for show or selling.”
Only one of these motorcycles exists, making it one of the rarest gaming collaborations to date.
Fans attending the May 16 event in Sydney will have a shot at winning the bike.
The launch will include other Doom-themed festivities.
The game itself launches on May 13 and shifts into a darker, medieval direction.
The Sportster S collaboration captures the tough, intense style of the latest game.
Not everyone is excited about the price or the timing, especially with Harley-Davidson grappling with financial difficulties.
“It’s pretty wild even facing bankruptcy and wasting money on this bike,” one commenter said, acknowledging Harley’s tough financial situation.
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