NBA legend LeBron James key to Liverpool kit deal with Nike as club eye China sales spike


Liverpool’s link to a new kit deal with Nike has been impacted by the Los Angeles Lakers hero LeBron James.

James, who is regarded as one of the best basketball players of all time, has led Liverpool to try and force through a deal as their current supplier New Balance stands firm.

The Reds are excited by the prospect of working with James considering his worldwide stardom, and his partnership with Nike would give the two the chance to work together, according to the Liverpool Echo.

New Balance, who have supplied the kits at Anfield since 2011, initially as Warrior, have claimed to have met a clause that allows them to match any offer from a third party, but Liverpool are sure that they cannot meet Nike’s promise of their merchandise being sold in 6,000 retail outlets worldwide.

The three day trial between the reigning European Champions and the sports brand has almost reached a conclusion, and the result could lead to a collaboration between Liverpool fan James and the club.

James, who is a minority shareholder at Liverpool, revealed the reason for his support online after attending a 1-1 draw with Manchester United back in 2011.

He said: “That came from the simple fact of how passionate and loyal those fans are.

“But to walk through the facility the day before – to see all the history and achievements was very powerful.

“Liverpool have won 18 league championships and it meant a lot to read about King Kenny and Steven Gerrard – a hometown kid who now captains the team.

“And then to be at Anfield and see 40,000 fans screaming at the top of their lungs, the whole game was an unbelievable experience for me.

“King Kenny is something else.

“His accent is very strong.

“So it was very difficult to understand what he was saying – but it was great being around him and [Luis] Suarez and Gerrard and Dirk [Kuyt] and those guys.

“I was very humbled that they knew me.”

James has won three NBA Championships in the last eight seasons, and has been named the league’s most valuable player four times in the last ten seasons.

The 34-year-old is likely to be keen to work with Liverpool in a professional capacity should they agree a deal with Nike, which could be agreed in the near future.


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