CHINA’S biggest retailer is test launching an online supermarket in the UK, offering everything from furniture to food.
The online Chinese supermarket is coming to the UK with an initial test launch being carried out in London.
6
6
The e-commerce site Jingdong, also called JD.com, will come to the UK under the name Joybuy.
It is currently China’s biggest retailer by revenue with over 500 million customers globally.
Priding itself on speedy delivery the site boasts that the majority of its deliveries are made same or next day.
Offering everything from frozen food to furniture, tobacco products and big name brands the site hosts an impressive range of goods.
Joybuy will offer unique items imported from abroad including a variety of Lays potato chips flavours.
6
6
Several Morrisons products are listed on the Joybuy site with an apparent partnership struck between the two supermarkets.
Food policy specialist Gavin Wren likened Joybuy to a hybrid of Tesco and Amazon Prime.
The site will offer free shipping on customers first three orders, a slew of ‘flash sales’ and limited time discounts.
A reduced to clear section of the website offers limited stock at massively reduced prices.
The retailer offers competitive prices, beating out some of the UK’s biggest supermarkets on big name brands.
How do Joybuy’s prices compare to UK supermarkets?
Bonne Maman Rasberry Conserve
- Joybuy – £2.99
- Tesco – £3.30
- Sainsbury’s – £3.30
- Waitrose – £2.70
Heinz Baked Beans
- Joybuy – £2.75
- Tesco – £2.75
- Sainsbury’s – £2.75
- Waitrose £3.50
Hellmann’s Mayonnaise
- Joybuy – £3.40
- Tesco – £2.80
- Sainsbury’s – £2.50
- Waitrose – £3.00
Andrew Classic Clean Toilet Tissue
- Joybuy – £2.95
- Tesco – £2.95
- Sainsbury’s – £2.95
- Waitrose – £3.30
Despite the vast quantity of products on offer, the site currently doesn’t appear to offer butter, milk or eggs.
Fresh produce including some fruits and vegetables are also missing from Joybuy’s digital shelves.
The products that are available are priced competitively.
Joybuy is only available for shopping in some parts of London but the company plans to expand after initial testing.
6
6
The online retailers website states: “Joybuy is JD.com’s European full-category online retail brand designed to bring customers a faster, more convenient, and cost-effective shopping experience.
“Offering same-day and next-day delivery across the UK, Joybuy combines speed, reliability, and affordability to meet the needs of modern shoppers.”
Joybuy has been growing its presence globally with warehouses in the Netherlands, France and Poland.
The Chinese retailer has been recruiting staff to fill several senior positions in London.
Jingdong property, the property arm of the company, has bought up warehouses in Milton Keynes, Coventry and Preston.
A spokesperson for Joybuy told grocery sales magazine the Grocer that Joybuy was: “Currently in a testing phase of its self operated business model.”
They went on to say that there was a plan for an official launch “by the end of 2025.”