Lionel Messi has sent fans into a frenzy by launching a treasure hunt relating to his new drink.
The football icon has challenged his legions of supporters to find 10 special bottles of his new launch, Más+ by Messi.
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Starting from Monday 17th at 4pm fans will have to look out for one of the signed golden capped editions of the drink which could be hidden in any of the 2,600 Spar stores on the mainland.
It has teased the winning bottles could be anywhere from Edinburgh to Wrexham or London – with one grand prize winner getting a trip for two to Miami, including flights, accommodation and tickets to an Inter Miami CF match.
Meanwhile, other lucky winners who bag a signed bottle will get a lifetime supply of the drink along with exclusive Messi merch.
The forward said: “Both in football and in any challenge, the motivation to achieve the goal is what drives everyone, so I hope the hunt brings excitement to those who are always striving for their own moments of success, now powered by Más+.
“Good luck to everyone searching, and I hope to see the winner in the stands in Miami soon.”
Ten SPAR stores across the UK will have 100 free bottles for shoppers on a first come first served basis– and one out of those 100 will have a winning gold cap.
The hunt marks the official launch of the drink in the UK, which Messi claims to have been involved in at every step of the creation process.
He wanted to create a hydration drink that helps people achieve their goals and one to share with his friends, family and teammates.
As a result, four flavours were developed, inspired by milestones in his illustrious career.
‘Miami Punch’ reflects his current club, Inter Miami FC; ‘Orange d’Or’ nods to his eight Ballon d’Or wins, ‘Berry Copa Crush’ honours his Copa America victory, and ‘Limon Lime League’ celebrates his four Champions League titles.
Despite Más meaning ‘more’ in Spanish, Más+ by Messi has 1g of sugar and just 10 calories per 500ml bottle, as well as no artificial colours or sweeteners.
Since the drink launched in Miami last June, it has shifted over 3.5 million units.
Jeremy Kanter, from the footballer’s drink company, added: “We knew we had to launch Más+ by Messi in the UK with big energy.
“We wanted to bring people together through their shared love of the beautiful game and encourage positive hydration.”
It follows the drink hitting the UK market for the first time as an exclusive listing across Spar stores.
Although it appears to be in some Spar’s already, it was set to become available in stores across England, Wales and Scotland from March 10 to March 31, Scottish Grocer reported.
The 500ml bottles are priced at £2.25 each.
Jeremy Kanter added: “With Leo, we’ve achieved something almost unbelievable: A delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours.
“Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day.
“Put simply, we’ve reinvented the idea of daily hydration.
“We call it Positive Hydration.”
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