LEONARDO DiCaprio’s trendy vegan shoe firm has made a staggering £3million loss, after he sinks part of his £225million fortune into the struggling venture.
The 50-year-old’s British footwear firm Loci, is worn by all the major A-listers.
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And the stylish shoes are made from recycled bamboo, foam, rubber or “recycled ocean plastic”, but guarantee that all products are “100 per cent animal free”.
But latest accounts for the parent firm, Wild Loci Ltd, reveal that its accumulated accumulated losses of £3,085,364 last year.
Leonardo has been keeping the company afloat thanks to his massive cash injection.
The company’s latest accounts reveal that it received a £5.17M share boost from investors such as the American actor.
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It now has £2,100,284 shareholders’ funds, nearly double the previous year of £1,278,911.
The trainers are a hit with big celebrity names such as Ben Affleck, Gwyneth Paltrow, Jessica Alba, Eva Longoria and Princess Eugenie, who’ve been spotted wearing the designer footwear.
Co-founder Emmanuel Eribo said of Leo’s investment: “He’s an absolute star and sees the world the same way we see it.
“It’s been an absolute blessing having him on the team. You can’t ignore it’s a British brand and he’s betting on it.
“He didn’t need to do this — there’s definitely something in there that is tugging on him.
“If I could say things about Leo, I’d probably use two words: genuine and kind. You can care about the world and still want good things.”
Leo has long championed helping the climate and previously said meeting then US Vice President Al Gore to discuss global warming in 1998 led to him becoming an activist.
In the same year he created the Leonardo DiCaprio Foundation – which supports over 35 conservation projects around the world.
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