John Lewis will unveil its Christmas advert today as it introduces shoppers to the character of Excitable Edgar. Telling a story of friendship between a young girl and a dragon, the new advert is sure to be a firm favourite among viewers heading into the festive season.
The John Lewis 2019 Christmas advert has been eagerly anticipated by shoppers across the UK for a while.
Now the wait is almost over as the company unveils its first advert in collaboration with Waitrose called Excitable Edgar.
The heartwarming story follows a young girl’s friendship with an excitable young dragon.
The short clip is set to the song Can’t fight this feeling by REO Speedwagon, which has been re-recorded by Dan Smith from the band Bastille.
Ahead of its launch, Express.co.uk has all of the information shoppers need to know about getting their own Excitable Edgar toy.
READ MORE: Christmas Adverts 2019: Here are the must-see ads of the year
What is the John Lewis advert about?
The 2019 advert follows the story of a young girl called Ava who is preparing for Christmas.
She makes friends with an enthusiastic dragon called Edgar who is unable to contain his excitement for the festivities.
This means he finds himself struggling to control his instinct to breathe fire over everything.
All of this results in a number of dramatic scenarios where he accidentally melts the ice rink as well as a carefully built snowman.
However, this concludes with Ava gifting Edgar with a delicious Christmas pudding, which he can light up.
Customer Director Craig Inglis explained: “It started from a spark of an idea – a little dragon’s excitement about Christmas – and became the story of how someone goes the extra mile for their best friend to give just the right gift.
“It’s a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”
While it is released today, the article will first be broadcast during ITV’s The X Factor: Celebrity on Saturday November 16.
The John Lewis 2019 Christmas advert is released on the retailer’s social media accounts on November 14 at 7am.