AN ICONIC UK candy has finally come to America for the first time ever — but it is only available from one specific retailer.
The sweet treat has only been on shelves for a couple of days, but fans are already overjoyed at its arrival.
3
The UK’s Percy Pig candy, as reported by The US Sun, is a beloved mascot for the nation.
Percy Pig Gummy Candy bags come in the shape of a bright pink pig head.
Safe to say, Percy himself has captured the hearts of millions across the pond.
According to M&S, the company which sells them, more than 20 million Percy Pig bags were sold in the last year.
This is the equivalent of 38 bags per minute.
Percy also has many famous fans, including Harry Styles, Adele and Olivia Rodrigo.
The candy launched exclusively at Target on Sunday for $3.99, as reported by Parade.
Sharry Cramond, the food marketing director at M&S, said: “We’re thrilled to bring Percy Pig sweets to the U.S. and introduce him as a character to a whole new audience.
“Over the years, Percy has grown from a much-loved gummy into a brand with a personality of his own, complete with friends, adventures and even his own story.
“He’s more than a confectionery character; he’s a national treasure, and now we can’t wait for American fans to experience the joy and deliciousness that Percy brings.”
That joy is already being felt on social media, as sweet-toothed rush out to get their hands on a bag as soon as possible.
One person expressed their excitement on X, writing: “Percy pig at Target finally.”
A second said: “I’m so excited for @marksandspencer’s Percy pigs coming to @Target.
“Hopefully that means I’m getting closer to buy the Percy Pig plush…..”
And a third echoed this on Facebook: “This is the best news in a looooong time.
“I was planning on bringing back at least 30 bags when I visit England in 3 weeks.”
PERCY PIG: AN ORIGIN STORY
Percy was first sold in the UK in 1992 and quickly became a fan favorite.
The candy comes in four flavors: raspberry, strawberry, cherry and grape.
Percy can also be found on clothes, household items and beauty products.
You can nab a Percy stuffed animal, too, perhaps for comfort while you eat his face in candy form.
What is Target Circle 360?
In April, Target launched its first-ever paid membership program, Target Circle 360.
For $99 a year, members get access to the following perks:
- Unlimited, free same-day delivery on orders over $35
- An extra 30 days to return your items
- Free two-day shipping on 100,000s of items
- 5% off in-store and online
- Automatic deals and exclusive partner perks
His famous friends have helped retain his relevance on the world stage, although in typical Percy fashion, he remains tight–lipped about his success.
Beloved pop star Olivia Rodrigo went viral after trying Percy Pig Gummy Candy during a break from her Guts World Tour in February 2024.
Kathryn Turner, Head of Product Development at M&S, believes that Percy’s legacy will reach even greater heights with his introduction to the US.
She added: “The original Percy Pig sweet is truly an iconic product that has stood the test of time with more than 30 years of history.
“The fact that he remains just as popular today as M&S’s bestselling sweet line, is a testament to everything that makes the sweet so special – the delicious Percy berry & grape-flavor combined with the perfect balance of foam and jelly and, of course, the joy he brings to so many.”
Percy can now be found in Target stores and on its website.
3
3
