LYNX has announced a major change to their Africa deodorant after shoppers were left heartbroken over their “discontinued” Instagram post.
The beloved fragrance brand sparked a meltdown from customers who believed they were axing the popular product for good on Thursday.
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Lynx became one of the latest brands to post a shocking public announcement this week that left shoppers upset.
The official Lynx Instagram account – which boasts 42,000 followers – shared an image with the heading “REST IN AFRICA”.
A snap of the iconic can was also included with a pair of white angel wings coming from either side.
The post read: “You may have heard that our iconic Lynx Africa scent is getting discontinued…
“Maybe one day, Lynx Africa will make a legendary comeback.”
The post stirred up fury from people who love the product with many saying they are planning to stockpile them due to how beloved the scent has become.
Just hours after the initial devastating post, Lynx made a second Instagram announcement confirming they are not discontinuing Lynx Africa.
Instead, they are simply changing the design of the can.
They captioned the image “CHRISTMAS IS SAVED” and included the fresh look at the can.
Their post said: “We’ve simply just decided to change the design of the can.
“I should have made that more clear in the previous post.
“Anyways, Lynx Africa is here to stay. Same fragrance you all got so nostalgic about, just in a new can.”
The social media stunt has been replicated by several brands ever since Lipton’s claimed they were discontinuing its popular peach ice-tea drink for good earlier this week.
The popular company took to Instagram to share a post which said: ‘You may have heard that our iconic Peach Lipton lce Tea flavour is getting discontinued.
“We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev).
“We appreciate your understanding during this period of adjustment and apologize for any inconvenience caused. #RIPeach.”
They also used an image of a can of the drink with the same white angel wings as Aldi.
After receiving a slew of backlash from devastated fans Lipton admitted the move was only an early April’s Day stunt.
Aldi also left their loyal shoppers heartbroken by announcing the death of their famous middle aisle – but not is all as it seems.
The official Aldi special buy Instagram account – which boasts almost 500,000 followers – shared an image with the heading “RIP MIDDLE AISLE”.
Dozens of people took to the comments to voice their sadness over the apparent shutdown of the aisle.
But the devastation that swept over Aldi superfans was quickly over as they continued to read the post.
They said the RIP threat was actually a clever piece of initialism created by the Aldi admins who really meant “Really Impressive Prices”.
Another marketing ploy saw the Duolingo bird, the popular bird mascot of the language learning app, also recently killed off by the company.
Posts went viral on social media humourously poking fun at the tragedy, only for Duo to be resurrected a short while later.
The PR stunt caught the attention of millions across apps like TikTok and X, and even prompted celebs like Dua Lipa to pay her respects.
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