A survey of 2,000 adults has revealed that more than 40% are anxious about managing their energy bills this winter, with 39% admitting to difficulties in keeping on top of payments.
However, nearly half of those struggling have never reached out for help, whether from loved ones or professional advisors.
The research found the main reasons for not seeking assistance were believing they would not be eligible for support, feelings of stigma or embarrassment, and a lack of awareness about available resources.
When it comes to seeking help, 26% of people would prefer a face-to-face conversation. However, 35% confess that they find it challenging to discuss their difficulties in paying their energy bills.
The research was conducted by British Gas as part of its charitable trust, which has partnered with the Post Office and local community charities to offer free drop-in events at post offices across the UK this winter.
Abi Robins, director of responsible business at British Gas, commented: “We know the colder months can be tough on a lot of people and there isn’t always advice readily available.
“The Post Office Pop-Ups provide help on lots of topics such as budget planning, energy debt advice, help with accessing energy debt write-off grants, and energy efficiency measures.
“Grants, fund money and energy advice services are also available through the Trust with donations from British Gas topping £200m since 2004 as well as providing direct support to struggling customers with matched debt repayments and non-repayable credit.”
Of those who have sought assistance in the past, 35% turned to friends or family, 27% utilised Government schemes, and 24% sought financial advice or counselling.
Yet, according to the survey, only half found it straightforward to find this information and a significant 60% of all respondents believe there should be more support programmes to assist people in managing escalating energy costs.
Jessica Taplin, chief executive of British Gas Energy Trust, stated: “We know some consumers really want face to face advice, so these pop-ups are just one way we’re helping those already struggling with rising living costs this winter.”
“We offer energy debt write-off grants through our Individuals and Families Fund, open now, and Energy Support Fund, opening 4th of November, to households facing fuel poverty, among other criteria.”
