SHOPPERS are fuming after Cadbury Dairy Milk multipacks were cut from nine bars to seven for the same price.
The £3 packs which weighed 244.8g are down to 190.4g, so each bar costs an extra 10p.
2
A customer wrote: “Shrinkflation has got so bad the chocolate can stay on the shelf from this day onwards.”
We told this month how Cadbury Twirl packs had been cut from ten fingers to nine for the same price.
NetVoucherCodes’ Ellie Macsymons said: “Customers will react negatively to similar prices for 22 per cent less chocolate.
“Some will switch to alternatives. There may also be ‘reluctant acceptance’ from Dairy Milk fans.
“But if this continues there may be further fallout for the brand.”
Cadbury owner Mondelez blamed increases in cocoa and dairy prices plus rising transport and energy costs.
It said yesterday: “While we have absorbed these costs where possible, we still face considerable challenges.”
2
