MCDONALD’S has finally revealed its new McCrispy Strips.
The fast food giant had previously teased the introduction of a new chicken product.
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McDonald’s is finally rolling out its McCrispy Strips after much speculation.
The multinational burger chain recently announced that it would be focusing on its chicken offerings in 2025.
The McCrispy Strips shares part of its name with the Chicken McCrispy sandwich, which has been widely praised by fans.
After the rising popularity of McDonald’s chicken products, the company declared its intentions to add more chicken to its menu.
Chicken products constitute a major part of McDonald’s menu, including options like the McChicken, McNuggets, McCrispy, and the newly launched Chicken Big Mac.
Chris Kempczinski – McDonald’s CEO – confirmed the plans to debut a new chicken product in the company’s 2024 Q4 earnings call.
“We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026,” Kempczinski said in the call.
“We continue to roll out McCrispy, which is now in over 70 markets and will be available in nearly all markets by the end of 2025.”
The announcement revealed that the company planned to roll out a “new chicken strip offering” in the U.S.
While the exact product wasn’t named, fans theorized that this could mark the return of the popular Chicken Selects.
However, some believed that the omission of the “Chicken Selects” name suggested the product wouldn’t be a true comeback – or at least hinted at a possible recipe change.
Those theories proved true as the company announced it would be introducing the McCrispy Strips instead.
This year, McDonald’s also announced the return of the beloved Snack Wrap.
This has already garnered attention online, with Kempczinski acknowledging the positive fan response.
“This year, there is incredible energy for the return of Snack Wraps in the US, along with a few other markets,” Kempczinski said.
FAN REACTIONS
As with the Snack Wraps, fans have expressed interest in the new McCrispy strips, with one fan even referring to them as the “gateway” to the beloved item.
“McDonald’s is dropping chicken strips nationwide soon… the gateway to snack wraps!” wrote a Facebook page called Snackolator.
“I can’t wait to try those chicken strips,” one fan wrote in the comments.
“Yes!!! Freaking loved these as a kid,” said another.
“Was so sad when they were taken off the menu.”