FERRARI has revealed the launch date for its first ever electric vehicle – after having “prepared for years”.
The car giant’s CEO Benedetto Vigna made the bombshell announcement at a financial meeting, saying that the car would be unveiled in three steps.
2
He said that the manufacturer will show “the technological heart” of the new model at the company’s capital markets day on October 9.
The revolutionary model’s debut will take place in the spring of next year and sales will start in October 2026, Vigna announced on May 6.
The groundbreaking statement is the first time Ferrari has indicated when the EV could reach customers.
In February, Vigna claimed the car would be presented at the company’s capital market day in October.
Ferrari Chairman John Elkann said that his company had been “preparing for years” for electrification.
The company first started selling hybrid models in 2019 – but has now scheduled to unveil the new fully electric cars for this October.
Elkann said during the company’s annual shareholders’ meeting: “Electrification has been a path that we’ve been pursuing now for decades, starting in Formula One and then from our race cars to our sports cars.
“We are very excited about unveiling the Ferrari Elettrica.”
He praised the newly inaugurated Ferrari facility – which was introduced in June in its hometown of Maranello.
Known as the e-building, he said it would give the firm increased manufacturing flexibility to develop future models.
“Now, we can also claim that all our key electric components are developed and handcrafted in Maranello,” Elkann added.
Vigna reaffirmed that Ferrari would continue to produce petrol, hybrid as well as fully electric cars.
Hybrid cars made up 51% of all Ferrari sales in 2024.
Vigna said: “Indeed, in line with our strategy, we continue to invest in all three powertrains … to offer our clients maximum freedom of choice.”
Ferrari sells about one in four cars in the United States – its largest market.
The firm said in March that it plans to raise prices for some of its models by as much as 10 percent because of Donald Trump’s tariffs.
But despite the economic changes – Ferrari on May 6 reported a 15 per cent rise in first-quarter core earnings and stuck to its financial guidance for the year.
2