Champagne is reportedly set to return to Formula One podium celebrations with stars set to fizz in delight once more. F1 CEO Stefano Domenicali is claimed to have bagged a lucrative £750million deal with LMHV Moet Hennessy Louis Vuitton – the French corporation specialising in specialty goods.
Since the 2021 season, the likes of Max Verstappen, Lewis Hamilton and Lando Norris have had to settle for spraying wine products after their Grand Prix triumphs. That is because F1 has been associated with the Italian sparkling wine maker Ferrari Trentino.
Their products have been on display at each race for the past three years. Drivers are handed a bottle after winning Grands Prix.
Spraying champagne was previously a long-held tradition after races, with the winner soaked in the beverage of choice. And it is claimed that champagne will return from the start of next season as part of a major agreement.
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