The global tyre manufacturer Bridgestone is calling for the Government to take further measures in a bid to encourage more motorists to buy an electric car.
Whilst the Society of Motor Manufacturers and Traders (SMMT) predict that 414,000 EVs will be sold in the UK during 2024, a study conducted by the tyre brand found 27 percent of drivers do not intend buying an electric model.
Andrea Manenti, Vice President of Bridgestone North Region, highlighted that perceptions surrounding electric cars need to change in the coming years.
He explained: “We’re living in exciting and ever-changing times in the automotive world, of that there is no doubt. There’s a huge shift towards a more sustainable and efficient way of travel and it goes without saying that we’re fully committed to the adoption of electric vehicles.
“But we also recognised that there is still a lot of work required to change perceptions amongst motorists, which we can see through our results.”
According to Bridgestone’s study, which surveyed 2,000 motorists from around the country, 64 percent of drivers voiced concerns over the amount of charging points for electric vehicles.
Similarly, 47 percent of motorists stated that they fear getting range anxiety from an EV – the fear of not having enough charge to reach their destination.
Nevertheless, not all drivers taking part in the study were against electric cars, with 51 percent of all recipients planning to buy one in the next five years.
To encourage more people to get behind the wheel of an electric car, Andrea suggested that the Government needs to provide a strategy that accomodates businesses and private motorists alike.
He added: “It requires a joined-up, clear strategy that all automotive groups and businesses can align with, with relevant investment where necessary.
“At Bridgestone, we’re fully charged towards an era of electrification, as part of our mission to continue to provide social and customer value as a sustainable solutions company towards 2050.”
Bridgestone intend to produce a range of completely sustainable tyres for 2050, with many of their models intended to be used on electric vehicles.
Currently, the company produces the Turanza 6 tyre, which Bridgestone claims has a lower rolling resistance to help improve range and prolong the life of the battery.
These tyres are also more durable, meaning that they will not wear out quicker when fitted to an electric vehicle, with EVs typically being significantly heavier than a petrol or diesel model.
