CUTTING costs for families should come before expensive Net Zero goals, voters overwhelmingly believe.
Sir Keir Starmer is today warned to prioritise fed-up Brits’ finances over the green agenda.
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The PM’s eco drive — spearheaded by Ed Miliband, is projected to cost around £4billion every year until 2050, with the public saddled with pricey climate edicts.
A Merlin Strategy poll of 3,000 people found 59 per cent of Brits agreed that “action to reduce the cost of living has to come first over sustainability and being eco-friendly”.
Just 13 per cent of people thought ministers should put environmental aims first.
The verdict was returned by supporters of all parties.
For Labour voters, 61 per cent agreed and 12 per cent disagreed, for Tories it was 70 per cent and eight per cent, and for Reform it was 65 per cent and 15 per cent.
The poll was commissioned by campaign group Looking for Growth. Co-founder Dr Lawrence Newport said: “Voters aren’t rejecting clean energy.
“They’re rejecting a political system that talks green while delivering higher bills, slower building, and endless delays.”
Merlin Strategy’s Scarlett Maguire said: “Voters want action on their priorities, they believe the cost of living must come before environmental concerns.”
It piles more pressure on Sir Keir to ease up the dash to Net Zero and rein in Mr Miliband, who has banned all new oil and gas drilling licences from the North Sea.
The Department for Energy said: “We are making the UK a clean energy superpower to get off the roller coaster of fossil fuel markets controlled by dictators. That is how we can protect family finances and our national finances.”