Christmas shoppers using a Sainsbury’s Nectar Card could be left facing a potential additional spend of £171.24 over the course eof a year compered to a rival supermarket.
As Christmas food shopping begins to ramp up, festive shoppers using their Sainsbury’s Nectar Cards could find themselves paying an extra £171.24 per year compared to those who shop at Aldi, new research has revealed.
While Sainsbury’s offers discounts through its Nectar Card loyalty scheme, a report from consumer website Which? has shown that even with these savings, shoppers are still facing significantly higher costs compared to those shopping at discount chains like Aldi.
In the run-up to the holidays, every penny counts, and the research found that Aldi remains the UK’s cheapest supermarket, with a basket of 62 popular grocery items costing just £111.66 on average across the course of the month.
Lidl, also known for its budget-friendly prices, followed closely behind at £112.33.
In contrast, Sainsbury’s shoppers using their Nectar Card paid an average of £125.93 for the same basket, meaning that, over the course of a year, they could be spending an additional £171.24.
Even Tesco, with its Clubcard discounts, didn’t fare much better, averaging £125.09 per month, still trailing Aldi’s prices by a considerable margin.
Waitrose was the priciest option, with an average basket cost of £142.39, an eye-watering 28% more than Aldi.
The research also looked at larger shops, revealing that Aldi continued to be the most affordable choice, while Waitrose again topped the charts as the most expensive.
Which? editor Harry Rose highlighted that with the festive season fast approaching, shoppers could save up to 22% by making the switch to a more affordable supermarket.
He said: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket. In the lead-up to the festive season, people are looking to cut costs where they can.
“Our analysis shows that by switching supermarkets consumers could save 22%, highlighting the advantages of shopping around where possible.”
