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HomeLifestyleCheeto shaped like Michael Jordan's iconic 'Jumpman' logo goes up for sale...

Cheeto shaped like Michael Jordan’s iconic ‘Jumpman’ logo goes up for sale at auction… starting at eye-watering cost


IT might just be the spiciest sporting auction ever.

A Flamin’ Hot Cheeto shaped like Michael Jordan’s iconic “Jumpman” logo is up for sale.

Cheeto shaped like Michael Jordan in a display case.

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This edible interpretation of Michael Jordan’s logo is on saleCredit: https://goldin.co/
Michael Jordan of the Chicago Bulls dunking during the 1991 NBA Finals.

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It’s easy to see the inspiration for Jordan’s celebrated Jumpman logoCredit: Getty

And the expected price tag might raise eyebrows higher than the basketball legend’s trademark leap!

With more than two weeks left for bidding, an offer of $275 leads the way.

But that figure is sure to soar by the end of March.

Jordan memorabilia has a track record of fetching eye-watering amounts at auction.

Last year, a 2003-04 Logoman card autographed by the six-time NBA champion scooped a record $2.928m.

But you might be surprised to hear Cheetos too can pack a punch under the hammer.

One shaped like a Charizard recently went for.. $87,840!

So although it might be a stretch to call a Cheeto a piece of memorabilia, an item combining the two brands is attracting major interest.

The bite-sized replica of the 62-year-old’s logo is on offer at Goldin Auctions.

The so-called Jumpman Cheeto is three inches long and comes inside a small case to protect it from both greedy onlookers and the air.

Michael Jordan-shaped Cheeto in a display case.

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Here’s how it look in the special caseCredit: https://goldin.co/
Michael Jordan career highlights.

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And here are the nuggets on the back – his CV to chew overCredit: https://goldin.co/

Flip it over and you’ll find a list of Jordan’s main stats plus career highlights from his rookie season.  

Some might think spending a huge sum on a snack that you presumably won’t eat is a bit tasteless.

But the figure it reaches would of course be next to nothing for Jordan himself – in the unlikely event he puts in a bid.

The former Chicago Bulls star reportedly has a net worth of around $3.5billion.

Amongst his spectacular purchases was a heavily customised Gulfstream 650ER private jet for $70m.

And yes, his Jumpman logo was on that – in huge white paint at the rear.

The plane also includes a separate dining space for five star service – perhaps with Cheetos included…

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