Naughties kids are going wild after spotting a childhood cereal classic back on supermarket shelves.
B&M has brought back one of the most iconic breakfast treats of the 2000s after 15 long years.
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The Kellogs Cocoa Krispies Straws have made a surprise return to shelves, and nostalgic Brits are rushing to snap them up.
One shopper couldn’t contain their excitement and posted the discovery on Facebook, sparking a frenzy among foodies.
She wrote: “Omg they’re back.”
Another wrote: “I love these, haven’t seen them on the shelves in ages.”
Others said: “I need to try these,” and “The kids love these, need to make another trip already!”
But that’s not all, because Kellogg’s isn’t just stopping at Cocoa Krispies.
The real blast from the past is the Coco Pops Straws, the original choccy cereal straws that had us all drinking up the best bit of the bowl – the leftover chocolate milk.
These bad boys are this week’s undisputed throwback snack champion, and the buzz is real.
The legendary snack, which first hit cupboards in 2005 was discontinued just five years later in 2010.
Fans at the time were distraught.
Consumer news editor Ellie Smitherman said: “No idea whose bright idea it was to get rid of these, but it was possibly one of the worst moves in cereal history. Coco Pops Straws, too!
“If I had known the last time I’d have one would be the last time, I’d have savoured it far more.”
But cereal fans can rest easy now that the iconic breakfast snack has made a return to B&M stores across the country.
Shoppers on social media are lit up with joy as one user wrote: “new memory unlocked, “these are so good.”
While another added: “Bringing it back- yes!”
Return of the snack
It’s part of a growing trend of food giants reviving long-lost legends from the snack world, tapping into the power of pure, unfiltered nostalgia.
Earlier this year, Mars melted hearts by resurrecting its cult classic Crispy Rolls, first for a fleeting week, then sneaking them back into Morrisons’ meal deals, after over 8,000 chocoholics signed a petition.
Chocolate scientist Lizzy from Mars said: “I think that’s the most demand for a product I’ve seen in a while!” Clearly, Brits are hungry for the good old days.
Walkers also listened to the people when they brought back the dearly missed Worcester Sauce crisps, axed in 2023 to the horror of fans.
It turns out crisp lovers weren’t shy about voicing their outrage and Walkers took note, bringing the tangy favourite back with a bang thanks to a saucy team-up with Lea & Perrins.
But it’s not just down to luck.
Brands are actually watching what we say.
Lizzy revealed Mars has a whole team scrolling through social media, scouring posts, comments, and even petitions to track what treats people want to see again.
And there’s hope yet for other iconic snacks.
Steph from Walkers said fans constantly reach out with flavour requests, with over 60 different varieties asked for in the last two years alone.
One of the most wished-for returns was the Galaxy Truffle from Celebrations.
So if your childhood favourite is still MIA, don’t give up hope.
Top discontinued products
Here are our top discontinued snacks – including picks from our team…
Fabulous Bakin’ Boys Cupcakes
Consumer reporter Emily Mee says: “It was always a good day when I spotted these in my lunch box at school. Putting a layer of chocolate on top of a vanilla cupcake is a simple idea but a genius one. I would pay good money to try these again…”
Ready Salted Chipsticks
Head of Consumer Tara Evans says: “Ready Salted Chipsticks. Why did they get rid of this classic flavour? Some people think ready salted is boring – but why mess with a classic? I often feel taunted when I see the salt and vinegar version in shops.”
Coco Pops Rocks
Consumer news editor Ellie Smitherman says: “No idea whose bright idea it was to get rid of these, but it was possibly one of the worst moves in cereal history. “
Tooti Frooties
Senior consumer reporter James Flanders says: “Tooty Frooties were a chewy blast of childhood joy. Scrapped after 50 years, they were Britain’s alternative to Skittles – and in an age obsessed with nostalgia, bringing them back just makes sense. Lots of dupes can be picked up at budget supermarkets but they just don’t taste the same.”
White Maltesers
While the milk chocolate version is still going strong, White Chocolate Maltesers were pulled from shelves in 2014. Mars said it was a “difficult decision” at the time, and fans still post comments on its social media pages calling for it to come back.
Heinz Toast Toppers
Out of all the discontinued products, this is one of the ones we see the most calls for to come back. The creamy cans came in a variety of flavours like chicken and mushroom or cheese and ham. They were binned in 2015 after delighting shoppers for decades.
Cadbury Spira
Another of the regular calls we see is for the Cadbury Spira to return. The chocolate featured twin bars in each pack which were formed into a spiral shape, with six hollow tubes running through each one.