Music fans’ travel bucket lists include Colorado’s ‘Red Rocks Amphitheatre’, the ‘Motown Museum’ in Detroit – and London’s ‘Abbey Road’ for Beatles’ lovers.
A recent poll, of 2,000 music lovers, revealed the top 20 landmarks every music lover should see, with ‘Paisley Park’, in Minnesota, where Prince kept his studio, the ‘Las Vegas Sphere’, and the ‘Rock & Roll Hall of Fame’, in Cleveland also featuring.
It emerged 38% believe it’s important to visit these iconic venues at least once, with the average music enthusiast already having visited two dream music destinations.
Beer brand, Coors, commissioned the research after sending best friends Sam Thompson and Pete Wicks to its birthplace, Colorado, to experience a gig at the famous Red Rocks Amphitheatre – as it launches a competition for some lucky winners to do the same.
The pair were given just 72 hours to complete a series of challenges across various locations which saw them tackle heights, rapids, off-roading – as well as an open-mic night in Denver – culminating in a final test at the iconic Amphitheatre, where they experienced a one-in-a-lifetime performance from GRAMMY-nominated Icelandic rockers, KALEO.
Sam Thompson said: “When we were told Pete and I were being sent to Colorado I was over the moon, I had visions of us living our best cowboy lives and experiencing a true taste of the USA – which of course includes some great music.
“Taking part in these different challenges was so much fun, especially doing it alongside my best mate as this made the whole experience so much more worthwhile.
“There are some amazing music venues in the world, with Red Rocks definitely being one of them – it was truly epic.”
The study found 29% believe the company you’re with is an important factor to making a music experience memorable. While the venue (24%), atmosphere (44%), and crown (12%) were also among the top things that improve the overall experience.
It also found 38% believe going to a music festival or experience can help strengthen friendship and family bonds with 75% preferring to be part of it without the distraction of a mobile phone to help them stay present.
When quizzed on what they most associate music with, 20% said it takes them back to when they first met their partner. But 19% also relate it to when they experienced their first heartbreak, and 13% reminisce on a road trip with their best friend.
According to the OnePoll.com data, the genres music lovers most enjoy include pop (58%), rock (54%), and country (20%).
And popular music landmarks show The Beatles still resonate with fans as Abbey Road, Strawberry Fields, and The Beatles Story Museum, all featured in the top 10.
Helen Jones, at Molson Coors, which is sharing the adventures of Sam and Pete across its social channels, said: “We believe fresh music experiences in unique locations adds another dimension to listening to live music which is more immersive and atmospheric.
“These powerful music experiences create unforgettable moments in our lives especially when you get to experience them with your friends or family.”
