A BELOVED British food brand has launched its first-ever potato product – and it’s left shoppers totally baffled.
The love-it-or-hate-it spread that’s divided households for over a century is now hitting shopping aisles in the form of roast potatoes.
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One stunned shopper shared their find on the popular Facebook group Food Finds UK Official, posting a snap of the 350g pack spotted in Tesco for just £3.50.
The image shows “Marmite Roast Potatoes” – golden roast potatoes apparently infused with the famous yeasty spread.
Marmite, made from yeast extract and known for its “you either love it or hate it” slogan, is a registered trademark of Unilever, the British consumer goods giant headquartered in London.
These new potatoes are part of Marmite’s growing range of unexpected collaborations which include Marmite Peanut Butter and Marmite crisps.
Marmite Potato Crisps appear to have been a success, as they are stocked by several major British supermarkets, including Tesco, Sainsbury’s and Waitrose.
Walkers has also released its own version of Marmite crisps, adding to the product’s popularity.
It comes as a much-loved spin on the classic jar of Marmite is making a return after it was discontinued four years ago.
Sainsbury’s recently brought Marmite Squeezy back to its shelves for the first time since 2020.
Shoppers were posting online, calling for it to be brought back.
Posting on the Marmite website, one said: “Bring back squeezy jars please.
“They are so lovely and easy to use. Mine has nearly finished and I’m starting to get desperate. Please, please, pretty please.”
Meanwhile, Prue Leith recently told viewers the extra step she takes to get her roast potatoes extra crunchy.
The Great British Bake Off judge said that she starts off the “classic way” – parboiling the potatoes until they’re “just beginning to break up a little bit at the outside”.
After draining away the water, she puts the potatoes back into the pan with the lid on and gives it a “mighty great shake” to “rough up the edges”.
It’s at this point that Prue adds what she considers to be the magic ingredient.
“Then you get a handful of breadcrumbs, and put it in with your potatoes,” she said.
Prue continues her unique take on the traditional side dish as she pours melted butter into the potatoes – “just to make sure they’re all greasy”.
She then transfers the potatoes into a roasting tin, and covers them with MORE breadcrumbs before putting them into the oven “until they’re nice and brown and crisp”.
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