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Balearics panic as Majorca's hiked prices prompt Brits to change how they book holidays


As a result of soaring hotel and flight prices, a growing number of British tourists are turning to package holidays in Europe, years after all-inclusive deals had fallen out of favour.

In Majorca, higher holiday costs have meant that the spending power of tourists has been hit hard. As a result, bars and restaurants have reported a big fall in takings. A senior figure within the hospitality industry even called for restaurants to slash their prices in order to combat the fall in spending.

Juanmi Ferrer, the new president of the CAEB Restaurants Association, said, as reported by the Majorca Daily Bulletin: “Rents are generally higher, products cost more and salaries are higher.”

“If a family has 2,000 euros for their holidays, a few years ago they spent 1,000 on the hotel and transport and had another 1,000 to spend on restaurants, excursions, shopping.

“Now they have to pay 1,600 for the accommodation and transport and have 400 euros left for everything else.”

The combination of a cost of living crisis and disruption from strikes and glitches has added to the appeal of a fixed-price package without unexpected add-on costs and easier redress when things go wrong.

After years of travellers using the internet and travel guides to compile their own itineraries, travel analysts have said a trend in buying a ready-made package that began last year has accelerated this summer, the busiest for travel since the pandemic.

“It’s something that you think would have died out back in the seventies,” Stuart Hatcher, chief economist at aviation data analysis firm IBA, said. “Since Covid, more people are booking package trips.”

Spending on package holidays in Europe – most popular among Britons and Germans – is expected to reach $117billion (£97.4billion) this year, up 11 percent from a year ago and will hit a new peak of $125.9billion (£104.8billion) next year, according to Euromonitor.

The fixed upfront costs and value for money are appealing, said Caroline Bremner, Euromonitor senior industry manager for travel: “In times of peak inflation, as over the past two years, (packages) enable consumers to budget more efficiently.”

British tourists spend about $450 (£374) per capita on average on these getaways, Euromonitor’s figures show, as the package holiday provider negotiates deals with hotels, transport companies and other players to drive down costs.

However, package deals are set to get more expensive, the market research company forecasts.

It predicts prices will grow at a compound annual growth rate (CAGR) of 3.5 percent between 2024 and 2029, faster than before the pandemic when they rose at a pace of about 1.3 percent in the period between 2014 and 2019.

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