SHOPPERS are in for a treat as a brand new high street fashion store opens its doors on Saturday – and it could be near you.
Asda is launching its first-ever stand-alone George store, and it could be rolled out across the UK if it’s a hit.
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The debut site opens at 9am on Saturday, May 10 in Leeds, taking over the old Asda Living at Crown Point Retail Park – and it’s had a full-blown glow-up.
The slick new store is packed with head-turning fashion, stylish homeware, must-have toys and baby bits – plus a fresh café to fuel your spree.
There are 30 Asda Living stores across the UK, and bosses will decide later this year whether to roll out more George store after another trial run.
Fashionistas can bag the Spring/Summer 2025 collection fronted by supermodel Yasmin Le Bon, plus new celeb collabs – including a chic kidswear range by Erica Davies and a sunshine-filled drop from Billie Faiers.
And it’s not just the clothes getting a makeover – the whole experience is sleeker, quicker and easier, with speedy self-checkouts, faster queues and slick Click & Collect.
Shoppers will also be able to pop into the brand-new Kitchen café, where staffers are dishing up hot meals, cold bites and stone-baked pizzas.
Liz Evans, Asda’s Chief Commercial Officer for George and Retail, said: “Our Asda Living stores have been a huge success – but as shopping habits change, we want to make it even easier for customers to enjoy quality, style and value with George at the heart of it.”
The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK’s first-ever supermarket clothing brand.
By 2004, it was the nation’s biggest clothing retailer, and Asda launched its first Living store to expand into homeware.
Today, George is still going strong in 560 stores and pulling in 260 million visits a year to George.com.
The new store also features a revamped George Home range – packed with dreamy interiors, garden goodies and lifestyle buys, including Stacey Solomon’s brand-new At Home range.
It comes as Asda plans to open a wave of smaller Express stores in town centres from June to Christmas 2025, targeting busy urban shoppers.
The bold move is part of Asda’s fightback after sales slumped by five per cent in early 2023.
Asda’s market share has taken a hit, with discounters like Aldi and supermarket giants Tesco and Sainsbury’s still dominating the battlefield.
In other retail shake-ups, six Homebase stores will relaunch as The Range within days, following a rescue deal.
The DIY chain collapsed into administration in November – but was partially saved by billionaire Chris Dawson, boss of The Range and Wilko.
It’s a rare win for the high street in what’s shaping up to be another brutal year for big brands.
With living costs climbing and online shopping booming, more retailers are struggling to stay afloat – and some landlords simply can’t keep them going.
How to save money at Asda
It’s worth signing up to the Asda Rewards scheme to save money at the supermarket.
The loyalty scheme, which is free to join, lets you earn Cashpot points by completing “missions” like hitting spending targets or buying products in certain categories.
You can also earn cashback by buying “star” products.
If you’re a regular shopper and often go for Asda’s premium lines, it’s worth taking on the “downshifting” challenge, too.
This means going for budget lines instead, which could save you hundreds of pounds a year on your shopping.
It’s worth joining specific Facebook groups where shoppers flag bargain deals they’ve found online or in-store.
Two worth checking are the Latest Deals Facebook Group and the Extreme Couponing and Bargains UK Facebook group.
The Sun revealed earlier this year the best time to score deals at Asda is once in the morning and again in the evening.
Look out for fresh produce like fruit and veg, often reduced to as low as 10p, especially during the morning reductions.
Check the reduced shelf throughout the day as different times can offer varying discounts.
How to bag a bargain
SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…
Sign up to loyalty schemes of the brands that you regularly shop with.
Big names regularly offer discounts or special lower prices for members, among other perks.
Sales are when you can pick up a real steal.
Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.
Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.
When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.
Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.
Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.
And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.
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