A quarter of Gen Z are kitting out their homes with second-hand items – as they want to go ‘vintage’.
The study of 2,000 adults found those aged 18-24 are now choosing to dress both themselves and where they live in items which are retro and from yesteryear.
Younger adults are also concerned about finding second items which are ‘unique’ (35%), as well as those which are sustainable (44%).
They are also likely to rummage around charity shops and bargain bins for anything they can upcycle and customise (12%).
But while there’s a willingness to buy pre-loved clothes and furniture, the poll by giffgaff revealed only 36% of adults are likely to buy second hand devices. With the main concerns being quality and reliability (63%), followed by trust in the seller (45%).
Those aged 45-54 have the biggest worries about battery life (47%), while 25-34-year-olds have the biggest interest in the price – compared to the latest gadgets.
While only 32% of younger adults buying tech say warranty and returns policies are a main concern, compared to 42% of people from 45-54.
Ash Schofield, CEO of giffgaff said: “Our research shows we’re a nation that’s dedicated to finding and buying pre-loved items, but there’s still some nervousness around purchasing refurbished mobile phones.
“Refurbished is a no-brainer really – good for the pocket, and also good for the planet.”
The study also found that while 78% of buyers aged 65-74 prioritise affordability and value in a purchase, only 58% of those 18-24 feel the same.
One in 10 Gen Zs also spend time every single day browsing sites like Vinted, eBay or Facebook Marketplace for second-hand clothing.
When buying pre-loved clothes however, 19% of all respondents have been surprised to find their new arrival wrapped in a supermarket carrier bag.
More than one in 10 (14%) have opened packaging to find their new clothing inside a binbag, and 7% have even taken delivery of a cereal box containing new threads.
CEO of giffgaff Ash Schofield added: “We’re proud to have our rigorous checks in place so that our customers know they can get quality and up to 24 months warranty with us.”
