With the much anticipated release of “Grand Theft Auto VI” right around the corner, the marketing strategy for the game has reached a fever pitch.
Cities around the globe are emblazoning the sides of their buildings and public transportation with “GTA VI”-themed wraps, but nowhere else is receiving the kind of attention from Rockstar’s marketing arm than The Magic City.
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Miami is the inspiration for Vice City, the fictional setting of “GTA VI,” and the South Florida metro area has seen everything from blimps to billboards getting slapped with a “Vice City” logo or design.
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The Miami Heat will wear special jerseys and a unique court for a game against the Milwaukee Bucks the night before the release of “Grand Theft Auto VI.” (Photo by Carmen Mandato/Getty Images and Stanislav Kogiku/SOPA Images/LightRocket via Getty Images)
Even the Kaysea Center, where the Miami Heat play their home games, has a giant “WELCOME TO VICE CITY” sign on the roof of the arena, which makes the team’s next move make that much more sense.
Feast your eyes on the limited edition “A Night in Vice City” jersey.
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The Heat will be rolling these out during their November 18 matchup with the Milwaukee Bucks, just one day before “GTA VI” is set to drop, and they look awesome.
I may be biased, considering I am a native South Floridian and a fan of the “Grand Theft Auto” series, as well as a very casual Heat fan, but it seems like a majority of the internet is on board with these being insanely cool.
Not only are the Heat dropping their Vice City themed jerseys that night, but the concession stands in the Kaseya Center will be GTA-inspired as well.
Fast food joints like “Burger Shot” and “Cluckin’ Bell” that show up across the entire series will be featured in different sections of the arena in lieu of their usual vendors.
A GTA VI website and PlayStation DualSense controller are displayed on a screen in this illustration photo taken in Krakow, Poland, on July 1, 2026. (NurPhoto via Getty Images)
The court will even have a special Vice City design to it, meaning the Heat are really going all in with the “GTA VI” aesthetic.
Unfortunately, from what I could tell on the team’s official website, you need to actually go to the game on November 18 to receive one of these special jerseys.
Bam Adebayo #13 of the Miami Heat celebrates during the fourth quarter of the game against the Washington Wizards at Kaseya Center on March 10, 2026 in Miami, Florida. (Megan Briggs/Getty Images)
No sweat, though, as I’m sure some influencer who went to the game and didn’t even watch will try to resell the threads for the price of some family’s mortgage.
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Start pinching your pennies now, gamers!