Half of adults admit they’re ‘obsessed’ with cheese – and can’t go a day without it.
A study of 2,000 people who eat cheese, revealed 46% couldn’t live without the dairy-based food in their daily diet.
Nearly one in five (17%) crave it at least once a day, with one in 20 even refusing to date someone who shared the opposite views
A brave 6% would even consider having a tattoo dedicated to their love of the food, with those aged 18-34 being most keen (34%).
The research was commissioned by US snack brand, Cheez-It, which has set up a secret society dedicated to the beloved dairy product.
TV personality, Rylan Clark has is the ‘The Cheez-Masons’ first member – to mark the occasion the star got a custom cheese-themed ‘tattoo’ to celebrate.
The brand is hosting it’s ‘cheez-initiation’ ceremony, on Wednesday 11th September, at Kachette, in Shoreditch, London, to mark its launch in the UK.
Rui Frias, from the snack maker, said: “As we know from our research, cheese is one of the nation’s favourite foods and it’s clear enthusiasts will go to extreme lengths to show their love for it.
“We can’t wait to welcome true cheese obsessives to ‘The Cheez-Masons’ – a one-of-a-kind secret society where like-minded members can come together and celebrate the wonderful world of cheese.”
The research also found 25% would love to be part of a cheese cult, and one in 10 wouldn’t trust someone who didn’t like the dairy-based product.
A small but enthusiastic 5% even said that liking cheese should be an option or preference on dating websites and apps.
A keen 22% admit they have previously snuck their own cheesy snack into a public place, such as the cinema,but 62% wouldn’t care who knew about their obsession.
