Aldi is giving away £100 Aldi vouchers to parents throughout September to help with the costs of everyday essentials in the back-to-school period. Aldi has launched a Back-to-School Fund to support families, as around three quarters of parents say they worry about covering the costs at the start of the academic year.
As well as handing out vouchers, the supermarket is donating £20,000 to good causes focused on supporting children. This includes schools and nurseries through their community giving platform Neighbourly, to help provide essentials to families that need it most.
It comes as research from the supermarket revealed that parents spend just over £100 per child during the back-to-school period – on things like new shoes, pencil cases and lunchboxes. Research shows that parents are also spending around £23 a week on average throughout the school year on packed lunches and £90 on after-school clubs or extra-curricular activities.
Liz Fox, National Sustainability Director at Aldi UK, said: “We know the back-to-school period can be a real pinch point for family finances, especially after having to contend with keeping the kids entertained during the summer school holidays. As the UK’s lowest-priced supermarket, we’re committed to doing whatever we can to support parents in making their money go further and that’s why we’re giving parents an extra helping hand via our Back-to-School Fund this September.”
“We’re giving our customers the chance to apply for vouchers to help parents cover the cost of packed lunches and other essentials they’ll need to stock up on throughout the school year.”
Aldi has a long-standing partnership with Neighbourly as part of its commitment to make food accessible for everyone. Shoppers who wish to support local charities can do so through community donation points in Aldi stores.
Steve Butterworth, Neighbourly CEO, said: “We support many thousands of good causes across the UK that directly support families, and this additional funding from Aldi will provide a vital lifeline for them to cover the cost of essentials for the parents and children who need it most.”
Parents who want to apply for Aldi’s Back-to-School Fund should email [email protected] by September 30 with 100 people chosen throughout the month to receive a £100 voucher.
