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WWE star Sami Zayn is set to take on Cody Rhodes and Gunther in a triple threat match for the Undisputed WWE Championship at Night of Champions on Saturday.
Since the calendar flipped to 2026, Zayn has elicited a different reaction from the crowd. The smattering of boos toward him that started the year have grown louder. Zayn’s complaints about not being respected enough or not getting the opportunities he believes he deserves have also reached a fever pitch.
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Sami Zayn and Undisputed WWE Champion Cody Rhodes speak during SmackDown at Unipol Arena in Bologna, Italy, on June 5, 2026. (Andrew Timms/WWE)
There have been complaints about Zayn’s different character work over the last few months. But anyone who has been in a position where they are the veteran of an organization and have seen the rest of their colleagues gravitate to the new shiny object or the rockstar of the group, they might be able to feel for Zayn a bit more.
He told Fox News Digital in an interview that his character now is a “bit of a choose your own adventure.”
“Well, it’s kind of interesting because it might mean something different to different people. … There’s so much to say about this. I don’t even know where to start. It’s basically something where it’s up to you. It’s a bit of a choose your own adventure,” he said. “I think if you’re a fan of mine and have been for a long time and you kinda wanted to see me win the big one and this and that and you just stuck with me and you weren’t like as fickle or as fair-weather as some fans who tend to tire out a bit quicker. If there’s a bit more of an emotional connection there and you have not yet been alienated, then you still might very much be on my side – the ‘ride or die fans’ as I call them. But they might be totally with me and to them, not a whole lot has changed, and to these other fans, they might have gotten sick of it.
“And you know, when I was working with Trick Williams and wrestling Trick Williams, it became very evident that here’s this new thing that’s very exciting and it’s like, ‘We’ve seen this. We’ve seen you. And it’s like you’re this comfortable pair of jeans and we get it but we want this now.’ And so then to kind of take that and go, ‘Ah, noted,’ and play with that a little bit and turn it to your advantage, it’s going to mean something different to those fans. So, that’s kind of the goal with this character at the moment. You can have it one way or you can have it another way. It’s kind of up to you. And the behavior will mean something different to one group of fans versus another.”
Zayn suggested he took some inspiration from how fans reacted to John Cena and Roman Reigns over the years.
He said Cena and Reigns didn’t necessarily change who they were. They just leaned into where the fans were taking them.
Sami Zayn makes his entrance during SmackDown at Amica Mutual Pavilion in Providence, R.I., on June 12, 2026. (Georgiana Dallas/WWE)
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“And the reason why I think this is a little different and I don’t want to get into the whole psychology of it all or get into big character breakdown but when I’m envisioning things about this, I look at guys who really split the crowd in the past like Cena for years, or Roman Reigns when he was like ‘The Big Dog’ and he was clearly the No. 1 good guy but a lot of fans were booing him and all this kind of stuff, those guys, the one thing I noticed about them is their behavior didn’t really change whether they liked them or they didn’t,” he said. “They were just themselves. And the idea of being like my behavior changes depending on whether you like me or you don’t like me, which I think could be really interesting. And part of what excites me about that is it really kinda goes from crowd to crowd.
“So, when I go to Saudi, I don’t know if I’m going to be treated the same way by Boston and I don’t know if it’s going to be same as when I go to New York. And I don’t know if it’s the same when I go to Montreal or Toronto or London or Paris. So, that, to me, is very exciting.”
Zayn had been one of the top babyfaces for a few years and his popularity sky-rocketed when he joined The Bloodline as the “Honorary Uce” and later turned on Roman Reigns and Jey and Jimmy Uso.
He still heard cheers in the years after the moment at Elimination Chamber 2023. Fox News Digital asked Zayn whether it was “refreshing” to feel some heat from the crowd.
“Yeah, it depends. I guess it depends on what your goals are,” he responded. “I don’t know maybe I’m old school in this way even though I’m playing with a new school idea here but I’m a little old school in that if I want to be cheered then I’m working toward getting cheered. If I want to be booed, then I’m working toward getting booed. But now I’m playing with this kind of avant garde sort of new thing where it’s a bit more like, let’s see what happens here. Let’s see what happens there and maybe I will take those cheers thank you very much and maybe I will nudge some boos if the situation calls for it.
Sami Zayn and Trick Williams react during the United States Championship match at WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Ethan Miller/Getty Images)
“So, it’s a bit different. To me, it really depends on what the goal is. If this was two or three years ago and I’m going and I’m trying my best to get people to get on board with me for the sake of the story, the character, whatever and they’re outright rejecting me, I don’t think that would feel great. It feels better when you’re the manipulator because that’s what we are in a way. If I take them where I want to be taking them, then it feels great.”
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Night of Champions will take place at 1 p.m. ET and can be seen on ESPN.