Budget retailer Aldi has sparked a huge price war by slashing the price on hundreds of items.
The German retailer is the fastest growing supermarket in the United States, looking to take on the likes of Walmart and Target.
It has now announced plans to cut 250 items through to Labor Day, September 2, reports MailOnline.
Aldi chief executive Jason Hart told Good Morning America that one chicken deal has been so popular that sales have shot up 50 percent as customers stock up.
Hart said there was “good news” with price rises now slowing down and some items even costing less, although he says some Americans are still struggling to get by.
He said: “Inflation is lessening but the consumer is still stressed by the higher cost of living over the past couple of years.
“So the consumer is still looking for low prices, shopping private label, comparing prices and shopping more stores.”
When asked about customers shopping around more, Hart said they are “gravitating to our summer price reductions.”
He added: “We have just dropped 250 items across the stores – on items that are most popular over the summer. – so its focused on fresh meat, snacks for the summer road trip.
“Our fresh meat prices are lower than last year and our sales are up 30 percent on last year.
“We have our bone skinless chikcken at $2.19 a lb. Since we marked it down sales are up 50 percent. That shows popularity of low prices.”
Hart insisted Aldi is “all about low prices” and says the decision to cut the cost on 250 items is not “trendy”.
He said: “Low prices is what we are all about. It is not what we do if it trendy or if the business’s traffic is suffering as it is in some of the competition and fast food places. We are all about low prices.”
The CEO appeared to be referencing US giant Target, which on Monday announced it was reducing the cost of 5,000 items in a bid to get shoppers through the doors.
Aldi is known for its low-cost ‘dupes’ of well-known brands.
Aldi Summer Savings
Simply Nature: Chia Seeds NOW: $4.89 Was: $5.45
Simply Nature: Organic Avocado Oil NOW: $5.49 Was: $5.65
Season’s Choice: Frozen Blueberries 24oz NOW: $3.59 Was: $3.99
Simply Nature: Organic Pinto/Kidney Beans NOW: $0.99 Was: $1.1
Specially Selected: French Baguette NOW: $1.49 Was: $1.59
Specially Selected: Macarons NOW: $4.19 Was: $4.59
Vitalife: Assorted Kombucha NOW: $2.29 Was: $2.39
Simms: Summer Sausage NOW: $4.19 Was: $4.49
Emporium Selection: Cracker Cuts NOW: $2.69 Was: $2.89
USDA Choice Black Angus Sirloin Steak NOW: $6.99 Was: $8.49
Family Pack Chicken Breast NOW: $2.19 Was: $2.49
Burman’s: Steak Sauce NOW: $1.89 Was: $1.99
Season’s Choice: Frozen French Fries 32oz NOW: $2.49 Was: $2.79
Park Street Deli: Pulled Pork/Pulled Chicken NOW: $6.99 Was: $7.49
Better-for-You Foods Simply Nature: Chia Seeds A protein-packed, plant-based addition to smoothies, salads and more. NOW: $4.89 Was: $5.45 Simply Nature: Organic Avocado Oil A 2023 ALDI Fan Favorite winner. NOW: $5.49 Was: $5.65 Season’s Choice: Frozen Blueberries 24oz Unsweetened and great for smoothies. NOW: $3.59 Was: $3.99 Simply Nature: Organic Pinto/Kidney Beans An excellent source of fiber, non-GMO and USDAcertified organic. NOW: $0.99 Was: $1.16 Picnic Necessities Specially Selected: French Baguette NOW: $1.49 Was: $1.59 Fresh, flaky traditional French baguettes are perfect for sandwiches or pairing with spreads. Specially Selected: Macarons With a variety of fruit-inspired flavors, this selection of French cookies is a sweet addition to a picnic. NOW: $4.19 Was: $4.59 Vitalife: Assorted Kombucha Great for your gut and comes in refreshing flavor varieties. NOW: $2.29 Was: $2.39 Simms: Summer Sausage High quality snackable meat. NOW: $4.19 Was: $4.49 Emporium Selection: Cracker Cuts A delicious add to any charcuterie plate. NOW: $2.69 Was: $2.89 Travel-Ready Snacks Simply Nature: Organic Granola Bars Enjoy this on–the-go snack with no hydrogenated oils, artificial flavors or preservatives. NOW: $3.49 Was: $3.99 Benton’s: Cookie Thins A light, crispy sweet treat for kids of all ages. NOW: $2.69 Was: $2.99 Southern Grove: Dried Cranberries 6oz Make your own trail mix with perfectly tart craisins. NOW: $1.75 Was: $1.95 Southern Grove: Sunflower Kernels 16oz Bring them along to your summer sporting events or sprinkle on salads. NOW: $2.79 Was: $3.39 Southern Grove: Dried Mediterranean Apricots A sweet, satisfying snack to throw in your bag for all your summer destinations. NOW: $2.99 Was: $3.39 BBQ Essentials USDA Choice Black Angus Sirloin Steak* Is our steak the star of your show? We’ll let the flavor speak for itself. NOW: $6.99 Was: $8.49 Family Pack Chicken Breast* Experiment with flavors to make it BBQ, Nashville Hot or something else entirely. NOW: $2.19 Was: $2.49 Burman’s: Steak Sauce Even the juiciest of steaks can use some sauce. NOW: $1.89 Was: $1.99 Season’s Choice: Frozen French Fries 32oz Warm up the oven! Potatoes cut fresh and frozen for your convenience. NOW: $2.49 Was: $2.79 Park Street Deli: Pulled Pork/Pulled Chicken A summertime protein staple. NOW: $6.99 Was: $7.49
