Three quarters of parents reckon their kids only have a ‘slim chance’ of making a successful career in a creative industry.
A poll of 2,000 mums and dads found 66% like the idea of their children pursuing creative roles such as graphic design, game design or broadcasting. But 73% fear the routes and opportunities into the creative industries can feel too unattainable.
Nearly six in 10 (57%) believe having ‘contacts’ is just as important as qualifications for career advancement. As 84% think ‘it’s not what you know, it’s who you know’, if you want to work in the broadcast and TV industry.
Almost a third (27%) believe in today’s job market a ‘secure’ career path is more important than following a passion.
However, 86% of parents said they would feel more confident about their child pursuing a creative career if they knew more about the opportunities available.
The research was commissioned by the Gatsby Charitable Foundation to raise awareness of T-levels. T-levels, is a two-year career-focused qualification for 16- to 19-year-olds which is equivalent to three A-levels and includes a 45-day industry placement.
Singer, author and TV personality, Alesha Dixon, who is part of the ‘T-team’, said: “The creative industries are absolutely bursting with exciting opportunities for young people, and not just in front of the camera.
“There are hundreds of different jobs that provide fulfilling and successful careers, but getting your foot in the door can be challenging, which is why young people need to be given the opportunity to start building up a network of contacts before they’re 18.”
Help your child find the right creative career for them
The research also found 47% of parents believe the job market favours those with relevant industry experience. So, 49% would like to see more internships and work placements in creative fields with 39% suggesting the value of creative careers should be more widely promoted to society.
TV Presenter and Businesswoman Sara Davies, who is also one of the latest ‘T-team’ recruits, said: “The creative industries need more young talent. Being able to use creative muscles is beneficial in so many areas of our lives, and the workplace is one of them.
“Whether you’re going straight for a career in a creative industry, are creating and designing something to market, or if you need to think differently in a more corporate job, the benefits are so far-reaching.”
